Capstone – Project

A diversity inclusion platform for recruiting

A Collaboration Between

Project Synopsis

The goal, develop a goto market strategy targeting creatives, associations, and groups exploring or using custom software to connect brand, community and membership, to an offering.

Deliverables will include:
1. Keyword Research
2. Content development
3. Create and execute PPC, social media, and email marketing campaigns.

Project Topics

Corporate Social Responsibility


Org Culture, D&I

Sales & Business Development

Software Design & Development

Company Information

CompanyThe Innovia Group
StagePre-Revenue Startup
Hiring PotentialN/A

Company Overview


Experiential Learning Program Details

SchoolLong Island University C.W. Post (LIU Post)
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
Students Enrolled7 Students Per Project (20 Students Enrolled)
Meeting Day & TimeTuesdays 2:00 - 4:50 PM ET
Student Time Commitment8-15 Hours Per Week
Company Time Commitment1 Hour
Duration12 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type

Key Project Milestones

  • February 21, 2020 - Marketing Plan

    Refine the company’s marketing plan to align to its target audiences Creatives building community driven businesses and representatives of associations and groups.

    Suggested Deliverable:

    – power point or document summarizing the marketing approach.- finalized customer personas.

  • March 17, 2020 - Creative campaign

    Identify keywords, messaging and create content that is aligned to messaging that will be used in PPC, social media, and email.

    Suggested Deliverable:

    Deliverables include:

    1. blog articles
    2. instagram posts
    3. facebook posts
    4. drip email campaigns
    5. web traffic reporting to measure campaign results

Project Resources

There are no resources currently available

Industry Mentors

Company Admin


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Academic Mentors



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Assigned Students

There are currently no students assigned.