Capstone – Project

A diversity inclusion platform for recruiting

A Collaboration Between

Project Synopsis

The goal, develop a goto market strategy targeting creatives, associations, and groups exploring or using custom software to connect brand, community and membership, to an offering.

Deliverables will include:
1. Keyword Research
2. Content development
3. Create and execute PPC, social media, and email marketing campaigns.

Project Topics

Corporate Social Responsibility


Org Culture, D&I

Sales & Business Development

Software Design & Development

Company Information

CompanyThe Innovia Group
StagePre-Revenue Startup
Hiring PotentialN/A

Company Overview


Industry Mentors

Company Admin


[email protected]

Experiential Learning Program Details

SchoolLong Island University C.W. Post (LIU Post)
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
Students Enrolled7 Students Per Project (20 Students Enrolled)
Meeting Day & TimeTuesdays 2:00 - 4:50 PM ET
Student Time Commitment8-15 Hours Per Week
Company Time Commitment1 Hour
Duration12 Weeks

Program Timeline

Touchpoints & Assignments Due Date Submission

Key Project Milestones

  • February 21, 2020 - Marketing Plan

    Refine the company’s marketing plan to align to its target audiences Creatives building community driven businesses and representatives of associations and groups.

    Suggested Deliverable:

    – power point or document summarizing the marketing approach.- finalized customer personas.

  • March 17, 2020 - Creative campaign

    Identify keywords, messaging and create content that is aligned to messaging that will be used in PPC, social media, and email.

    Suggested Deliverable:

    Deliverables include:

    1. blog articles
    2. instagram posts
    3. facebook posts
    4. drip email campaigns
    5. web traffic reporting to measure campaign results

Academic Mentors



[email protected]

Assigned Students

There are currently no students assigned.