Live Case – Project

Bite off GTM for a dentistry focused supply chain SaaS

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Project Synopsis

Launching this fall, base86.com is a radically simple approach to supply cost tracking, management, and optimization for independent dental offices. Our GTM challenges revolve around creating not just subscribers on the demand side amongst SMB dentistry practices but also successfully recruiting enough independent dental supply houses. With a larger pool of suppliers we can effectively lower costs and improve reliability in the dental supply chain. This market, including 200,000+ dentists licensed in the US, thousands of potential suppliers and a $450MM TAM is rife for innovation.

Who wants to bite off this project and straighten things out for base86 to launch successfully?

Project Topics

Company Information

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Company Overview

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Experiential Learning Program Details

SchoolThe International Accreditation Council for Business Education (IACBE)
Engagement FormatLive Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
Course
LevelUndergraduate
Students Enrolled40+
Meeting Day & TimeN/A
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration7 Weeks

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