Live Case – Project

Build an International Go-To-Market Strategy

A Collaboration Between

Project Synopsis

CapSource already works with academic and industry partners around the globe, but is looking to dive deep and expand into international markets. They’d like your help identifying key competitors and markets that are relevant based on their business model and traction to-date. They ultimately hope to gain a go-to-market strategy for new international markets.

Project Topics

Growth Strategy

Marketing

Operations

PR & Communications

Research & Development

Sales & Business Development

Company Information

CompanyCapSource
HQNew York
RevenueUnlisted
Employees10-25
StageEstablished Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time
Websitehttp://www.dev-capsource.com

Company Overview

CapSource provides students and their institutions with access to a directory of companies interested in collaborating through experiential learning. Using our hands-on collaborations like Site Visits, Co-Ops, Live Business Cases, and Capstone Projects, students learn by working on real challenges with business leaders from our network of host companies. We help design the projects so that they align teaching goals with company objectives in order to maximize the outcomes for all parties.

Experiential Learning Program Details

SchoolX-Culture
Engagement FormatLive Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
CourseCapSource Fall 2021 X-Culture Project
Level
  • All Undergraduate
  • All Graduate
Students Enrolled3000
Meeting Day & TimeTBD
Student Time Commitment4-7 Hours Per Week
Company Time Commitment1 Hour
Duration10 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type
Project Kickoff

Project Kickoff

The team will develop a project planning presentation to kickoff the engagements. This presentation includes:
  • Brief introduction of the team
  • Project outline
  • Project timeline
  • Closing Discussions
  • Q&A
CapSource Overview from founding team
October 1st, 2021 Event na
Midpoint Q&A Webinar

Midpoint Q&A Webinar

Teams will prepare for a mid-point Q&A webinar, which will be recorded and distributed to all students and faculty that cannot make the synchronous session
November 1st, 2021 Event na
Final Presentations Final Presentations
Upload your final materials
December 3rd, 2021 Submission Required submission-required

Key Project Milestones

  • October 8, 2021 -

    Internal Analysis

    The deliverable this week will include an internal analysis of CapSource and its operational model, challenges and bottlenecks, and an understanding of CapSource’s education technology platform, including CapSource Starter (free OpenCases), CapSource LITE, and CapSource CONNECT the enterprise version of the software + Company Sourcing and Instructional Design Added Services. The presentation should include: 

    • Introduction of CapSource
    • Target Audience Analysis
    • Service Model Overview
    • Financial Model Overview
    • Competitive Analysis

  • October 15, 2021 -

    Internal and External Analysis

    In this week the team will begin identifying the experiential learning educational environment by region to develop best cases and insight. The presentation will include: 

    • Marketing Overview
    • CapSource Website
    • SWOT Analysis – International Market
    • SWOT Analysis – CapSource
    • Competition

  • October 22, 2021 -

    External and Competitor Analysis

    The team will continue identifying the experiential learning educational environment by region to develop best cases and insight. This presentation will include:

    • SWOT Analysis of the UK Market
    • Adjustments to Education
    • Key Trends in the Market
    • Competition

  • October 29, 2021 -

    Market and Competitor Analysis

    The team will describe their user experience and provide actionable feedback and recommendations on the software. This presentation will include:

    • Analysis of the US Market
    • Analysis of China and India
    • Technologies
    • Competition

  • November 5, 2021 -

    Business Strategy Development

    This presentation will include:

    • Education Industry
    • Canadian Market
    • Australian Market
    • Partnership Opportunities

  • November 12, 2021 -

    Business Strategy Development and Software Overview

    Map out potential partnerships and approach strategies for each partnership
    Create an implementation plane with actionable recommendations

    Identify the best markets to enter and develop a comprehensive go-to-market strategy
    Identify potential competitors and partners

    Analyze competitors and partners


  • November 19, 2021 -

    Software Overview and Conclusions

    • Identify key players and find out some solutions or strategy
    • Create a SWOT analysis and present recommendations to optimize the software and offerings
    • Research on applicable area using core technology (long-term)

  • November 26, 2021 -

    Software Overview and Conclusions

    Research on applicable area using core technology (long-term
    Potential market and customers
    Explore new market opportunities and conduct feasibility study
    Develop market expansion Strategy
    Recommend target segments
    Recommend business development strategies in each segment

  • December 3, 2021 -

    Conclusions

    Research on applicable area using core technology (long-term
    Potential market and customers
    Explore new market opportunities and conduct feasibility study
    Develop market expansion Strategy
    Recommend target segments
    Recommend business development strategies in each segment

Project Resources

There are no resources currently available

Industry Mentors

There are currently no supervisors assigned.

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.