Capstone – Project

CapSource International Go-To-Market Strategy

A Collaboration Between

Project Synopsis

CapSource already works with academic and industry partners around the globe, but is looking to dive deep and expand into international markets. They’d like your help identifying key competitors and markets that are relevant based on their business model and traction to-date. They ultimately hope to gain a go-to-market strategy for new international markets.

Project Topics

Growth Strategy

Marketing

Sales & Business Development

Company Information

CompanyCapSource
HQNew York
RevenueUnlisted
Employees10-25
StageEstablished Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time
Websitehttp://www.dev-capsource.com

Company Overview

CapSource provides students and their institutions with access to a directory of companies interested in collaborating through experiential learning. Using our hands-on collaborations like Site Visits, Co-Ops, Live Business Cases, and Capstone Projects, students learn by working on real challenges with business leaders from our network of host companies. We help design the projects so that they align teaching goals with company objectives in order to maximize the outcomes for all parties.

Industry Mentors

Company Admin

Talent Management @ CapSource

[email protected]

Experiential Learning Program Details

SchoolInternational Consulting Network (ICON)
Engagement Format -
CourseSpring 2021 Cycle
Level
  • All Undergraduate
  • Advanced Undergraduate
  • All Graduate
Students Enrolled7
Meeting Day & TimeTBD
Student Time Commitment8-15 Hours Per Week
Company Time Commitment1 Hour
Duration10.57 Weeks

Program Timeline

Touchpoints & Assignments Due Date Submission
Kick-off Meeting

Kick-off Meeting

March 18 Event na
Week Two - Internal Analysis

Week Two - Internal Analysis

March 23 Event na
Week Three - Internal and External Analysis

Week Three - Internal and External Analysis

March 30 Event na
Week Four - External and Competitor Analysis

Week Four - External and Competitor Analysis

April 06 Event na
Week Five - Market and Competitor Analysis

Week Five - Market and Competitor Analysis

April 13 Event na
Week Six - Midpoint Meeting

Week Six - Midpoint Meeting

April 20 Event na
Week Seven - Business Strategy Development

Week Seven - Business Strategy Development

April 27 Event na
Week Eight - Business Strategy Development and Software Overview

Week Eight - Business Strategy Development and Software Overview

May 04 Event na
Week Nine - Software Overview and Conclusions

Week Nine - Software Overview and Conclusions

May 11 Event na
Week Ten - Software Overview and Conclusions

Week Ten - Software Overview and Conclusions

May 18 Event na
Week Eleven - Conclusions

Week Eleven - Conclusions

May 25 Event na
Week Twelve: Final Presentation

Week Twelve: Final Presentation

June 01 Event na
Temperature Check Due

Temperature Check Due

May 04 Event na

Key Project Milestones

Project Resources

There are no resources currently available

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

Student

Astrid Zhang 

[email protected]

Student

Lewen Yu 

[email protected]

Student

Kevin Zhagui 

[email protected]

Student

Xiaoying Rong 

[email protected]

Student

Yuchen Fan 

[email protected]