Capstone – Project

Corporate Responsibility Plan for High Growth Preserved Flowers Company

A Collaboration Between

Project Synopsis

It is our assumption at Eternal Fleur that the floral industry is contributing to world hunger as well as the misuse of land and resources. As we go out to raise our seed round of funding we would like to lead with research around the impact farming flowers has on the environment. Eternal Fleur needs your help building a better understanding of the floral industry on the environment. They also need help converting these insights into a creative corporate social responsibility plan, including the communication strategy through their marketing materials and on their website.

Project Topics

Corporate Social Responsibility

Growth Strategy

Marketing

Product Design & Development

Research & Development

Company Information

CompanyEternal Fleur
HQNYC
RevenueUnlisted
Employees5-10
StagePre-Revenue Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time
Website

Company Overview

our mission is simple. To create environmentally-friendly, preserved floral arrangements for our customers to enjoy for four seasons or longer. Our Four Season Roses and Flowers™ can last up to 365+ days or longer without any water or sunlight. Additionally, each arrangement is hand-crafted with one-of-a-kind packaging and responsibly sourced preserved flowers with Rainforest Alliance Certification.

We established Eternal Fleur with the intention of giving back to the planet by instilling a broader awareness of environmental efficacy and financial responsibility. Our primary motivation has always been to spread useful knowledge and promote practical lifestyle changes that start anywhere from the home to the office. By now, I’m sure you’re wondering how do these exquisite flowers last so long? Well, it’s glycerin; a natural ingredient that is often found in a bar of soap, which preserves the DNA of the product-structure. Essentially, the less you touch your flowers, the longer they’ll live!

Eternal Fleur is a proudly women-owned and operated business that recognizes consumer satisfaction as an earned relationship, as it inspires us to design and develop quality products. Our brilliant team is here to create luxurious and long-lasting floral arrangements for your most memorable occasions. So stop lamenting over your two-week, short-lived, love affair with those pink roses in your kitchen, and try our Four Season Rose and Flower™ arrangements today!

Industry Mentors

Company Admin

Sarah Zurell

[email protected]

Experiential Learning Program Details

SchoolFlorida State University
Engagement Format -
CourseOrganizational Development
Level
  • All Graduate
Students Enrolled24
Meeting Day & TimeWednesdays 5:30-8:15
Student Time Commitment1-3 Hours Per Week
Company Time Commitment1 Hour
Duration4 Weeks

Program Timeline

Touchpoints & Assignments Due Date Submission
PROJECT KICKOFF

PROJECT KICKOFF

March 10 Event na
PROJECT END DATE; UPLOAD FINAL DELIVERABLES PROJECT END DATE; UPLOAD FINAL DELIVERABLES
April 07 Submission Required submission-required
PROJECT CHECK-IN

PROJECT CHECK-IN

March 24 Event na
Kickoff Evaluation Survey Due

Kickoff Evaluation Survey Due

March 07 Event na
Final Peer Evaluation Survey Due

Final Peer Evaluation Survey Due

April 11 Event na
Final Self Evaluation Survey Due

Final Self Evaluation Survey Due

April 11 Event na
Temperature Check Evaluation Due

Temperature Check Evaluation Due

March 23 Event na
Submit Questions For Project Check-In

Submit Questions For Project Check-In

March 21 Event na
FINAL PRESENTATIONS

FINAL PRESENTATIONS

April 07 Event na
ALL STUDENTS REGISTERED, Provided with Access to Materials

ALL STUDENTS REGISTERED, Provided with Access to Materials

March 07 Event na

Key Project Milestones

  • March 24, 2021 - Deep Dive on Eternal Fleur Business Model, Products, and Industry

    • What is the floral market size?
    • Where are flowers typically grown?
    • How much land and water is used to cultivate those flowers?
    • How much money and resources are spent on importing flowers?
    • What types of foods can be grown in the regions that flowers of grown in and how that would contribute to solving world hunger.
    • What is the market size of the flowers industry and the amount of money spent on flowers each year by the hotel industry, wedding industry, and consumers
    • What is the preserved flower market size?

     


    Suggested Deliverable:

    Please develop a presentation based on what you’ve learned related to the impact of the environment because of flowers. Highlight messaging relevant for investors and consumers as you begin thinking about Eternal Fleur’s Fundraising Strategy and Corporate Responsibility Plan.

  • April 7, 2021 - Develop Corporate Responsibility Plan

    • How do similar companies engage in CSR?
    • What is a suitable CSR strategy for Eternal Fleur based on their business goal?
    • What stakeholders need to participate in your suggested strategy?
    • How would you message your CSR Strategy to those stakholders?
    • What outcomes are looking to accomplish with this CSR strategy?
    • How can you effectively communicate throughout the marketing, HR, and PR departments?

    Suggested Deliverable:

    Create a Corporate Responsibility Plan for Eternal Fleur. Generate an Infographic and/or a Sample Landing Page to Message Plan to Key Stakeholders.

Project Resources

There are no resources currently available

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

Student

Jennifer E. Perez 

[email protected]

Student

Jasmine Walker 

[email protected]

Student

Chelsea Johnson 

[email protected]

Student

Kristie Kirk 

[email protected]