Capstone – Project

Conduct a Business Expansion Analysis

A Collaboration Between

Project Synopsis

Studium would like to learn more about the K12 and post-secondary education markets in India. What are the main initiatives and priorities of schools?  Are they receptive to technology and innovation? What sorts of systems do they have in place, and how to the procure or purchase new products and services? We would also like to learn more about the student experience in India. Are extracurriculars like clubs and organizations active on campuses? How important is the social experience to the student? What apps and services are they using outside of what school is providing?

Project Topics

Growth Strategy

International Affairs

Marketing

Reporting, Financial Planning & Analysis

Talent Management

Company Information

CompanyStudium
HQColumbus, OH
RevenueUnlisted
Employees1-5
StagePre-Revenue Startup
Hiring PotentialN/A
Websitehttp://joinstudium.com

Company Overview

Studium is an education technology company improving student success and retention by breaking down barriers to community belonging and providing institutions with holistic data on their students' experiences from enrollment to alumni.

Experiential Learning Program Details

SchoolDr. D Y Patil B School (DPU)
Engagement Format -
CourseDPU Student Consulting Experience
Level
  • All Graduate
Students Enrolled127
Meeting Day & TimeTBD
Student Time Commitment8-15 Hours Per Week
Company Time Commitment2 Hours
Duration7.14 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type
DPU PRE-KICKOFF Q&A @ 8:00 AM ET

DPU PRE-KICKOFF Q&A @ 8:00 AM ET

July 23rd, 2021 Event na
REMINDER OF CONFIDENTIALITY

REMINDER OF CONFIDENTIALITY

During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
July 23rd, 2021 Event na
Teams Finalized & Shared with Industry Partner

Teams Finalized & Shared with Industry Partner

 
July 25th, 2021 Event na
UPLOAD YOUR RESUME UPLOAD YOUR RESUME
 
July 26th, 2021 Submission Required submission-required
KICKOFF EVALUATION DUE

KICKOFF EVALUATION DUE

July 26th, 2021 Evaluation evaluation
Professional Development Session with Greg Zlevor, Westwood International

Professional Development Session with Greg Zlevor, Westwood International

July 27th, 2021 Event na
OFFICIAL PROJECT KICKOFF @ 8:00 AM ET

OFFICIAL PROJECT KICKOFF @ 8:00 AM ET

Industry Partner to Share Calendar Invite with Web Conference Details
July 27th, 2021 Event na
UPLOAD MILESOTNE #1 DELIVERABLE UPLOAD MILESOTNE #1 DELIVERABLE
August 3rd, 2021 Submission Required submission-required
TEMP CHECK #1 DUE

TEMP CHECK #1 DUE

August 10th, 2021 Evaluation evaluation
UPLOAD MILESOTNE #2 DELIVERABLE UPLOAD MILESOTNE #2 DELIVERABLE
 
August 18th, 2021 Submission Required submission-required
TEMP CHECK #2 DUE

TEMP CHECK #2 DUE

August 31st, 2021 Evaluation evaluation
UPLOAD MILESOTNE #3 DELIVERABLE UPLOAD MILESOTNE #3 DELIVERABLE
 
September 1st, 2021 Submission Required submission-required
Final Presentations

Final Presentations

Link provided by Industry Partner
September 14th, 2021 Event na
OFFICIAL PROJECT END

OFFICIAL PROJECT END

September 15th, 2021 Event na
UPLOAD FINAL PRESENTATION UPLOAD FINAL PRESENTATION
September 15th, 2021 Submission Required submission-required
UPLOAD FINAL REPORT UPLOAD FINAL REPORT
September 15th, 2021 Submission Required submission-required
PEER EVALUATION DUE

PEER EVALUATION DUE

September 17th, 2021 Evaluation evaluation
SELF EVALUATION DUE

SELF EVALUATION DUE

September 17th, 2021 Evaluation evaluation

Key Project Milestones

  • August 3, 2021 - Conduct Deep-dive into Studium

    • Conduct a deep analysis of the company’s mission and values and how these are “lived” by the company.
    • What is the company’s target demographic, product, and business model?
    • What is the customer’s problem and how the company’s product or service is solving that problem?
    • What is the company’s pricing model?
    • What is the annual revenue?

    Suggested Deliverable:

    Internal descriptive report

  • August 18, 2021 - Cultural Analysis

    • Why do they plan to expand into this new specific region and market?
    • What is the language, education, religion, values, customs, socio-economic, and geo-political make-up of the new target region?
    • In what important ways do these cultural factors inform assumptions about the target customer and their needs for the company’s products and services? For instance, what are the implications for the company’s:
      • business model?
      • employee training and development?
    • What cultural or political norms might have an effect on the proposed expansion? How can the company mitigate negative risk factors?

    Suggested Deliverable:

    Slideshow presentation

  • August 24, 2021 - Benchmarking Analysis

    • Does the company have competitors internationally? What does the competitive environment look like in India?
    • Who are the main competitors in the market? 
    • What unique offerings does each competitor have? How does the company product, service, and brand compare to these companies? How would you benchmark the company against competitors?
    • What are the competitors’ current market advantages, weaknesses?
    • How do Studium’s products and services stack up against international competitors?
    • What opportunities and challenges are presented for Studium as they look to enter the market in this region?

    Suggested Deliverable:

    Benchmarking Analysis Report

  • September 1, 2021 - Financial Analysis

    • What are the conservative and optimistic sales projections for the proposed expansion?
    • What are the initial costs of expansion (not including current operating costs)?
    • Once the expansion is initiated, what additional costs do you expect will be incurred (e.g. additional staffing, taxation, etc.)
    • What do you project for the return on investment?

    Suggested Deliverable:

    Expansion Financial Analysis Report & Presentation

  • September 15, 2021 - Make Recommendations: Should Studium expand to India?

    • Would you recommend that Studium expand to India? Why or why not? Create a cost-benefit analysis to demonstrate how the evidence supports your recommendation.
    • If you recommend expansion:
      • Would moving forward require additional resources and/or changes to the business model? If so, explain.
      • How would you measure success?

    Suggested Deliverable:

    Slideshow presentation and accompanying report showcasing key outcomes, lessons learned, recommendations

Project Resources

There are no resources currently available

Industry Mentors

Company Admin

Chris asman

[email protected]

Academic Mentors

Instructor

Shivendra Vikram Singh 

[email protected]

Assigned Students

Student

Aman Pareek

[email protected]

Student

Aman Saxena

[email protected]

Student

Amiya Ranjan

[email protected]

Student

Anjali Barkur

[email protected]

Student

Anay Raj

[email protected]

Student

Aaditya Ashok

[email protected]

Student

Chandralok Singh

[email protected]