Capstone – Project

Develop and Implement a GTM and Retention Strategy for Functional Mushroom Marketplace [The Multiverse] and CPG Brand [SuperMush]

A Collaboration Between

Project Synopsis

  • Retention and upsell email marketing campaigns [The Multiverse]
  • Collecting UGC videos [The Multiverse]
  • Building our Amazon Store with right pricing structure [The Multiverse]
  • Create product roadmap ideas [SuperMush]
  • Develop LA physical launch plan [SuperMush]
  • Create pricing strategy [SuperMush]
  • Develop annual budgets [SuperMush] [The Multiverse]
  • Create sustainable balance score card [SuperMush] [The Multiverse]
  • Identify new revenue sources [SuperMush] [The Multiverse]


Project Topics

Company Information

CompanyInto The Multiverse Inc.
HQLos Angeles, CA
Revenue100,000 - 500,000,
StageEstablished Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time

Company Overview

The Multiverse is the gatekeeper for all things mushrooms. The Multiverse is the world's first curated online marketplace for the highest quality indie products that are made with natural fungi. At The Multiverse, we believe in magically supercharging your well-being and achieving vibrant health through fungi, one of nature’s greatest untapped forces. The Multiverse has raised $1.5 million from leading venture firms including Humans and Dispact Ventures.

Experiential Learning Program Details

Engagement Format -
Students EnrolledN/A
Meeting Day & TimeN/A
Student Time Commitment1-3 Hours Per Week
Company Time Commitment1 Hour

Program Timeline

Touchpoints & Assignments Due Date Type

Key Project Milestones

Project Resources

There are no resources currently available

Industry Mentors

Company Admin

Brian Friedman

[email protected]

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.