Live Case – Project

Develop Fundraising Strategies for Chicago-based Non-profit Birthing Center Fundraising Goals

A Collaboration Between

Project Synopsis

Southside Birthing Center is a newly established non-profit organization aiming to meet historically unmet needs of individuals, families, and the community of Southside Chicago. As a non-profit start-up looking for financial support, Southside Birthing Center is looking to students to help them develop resources to support their fundraising efforts.

Project Topics

Reporting, Financial Planning & Analysis

Company Information

CompanySouthside Birthing Center
HQSouthside, IL
StagePre-Revenue Startup
Hiring PotentialN/A

Company Overview

The Chicago South Side Birth Center will help address the disparities and inequities in maternal and infant outcomes in Chicago from before the time a person gets pregnant. The Chicago South Side Birth Center will offer people with low-risk pregnancies the opportunity to labor and deliver their babies in a beautiful, non-hospital setting under the care of both out-of hospital and hospital-trained midwives.  In addition, the birth center will provide full-spectrum, evidenced-based gynecologic, family planning, and postpartum care following the Midwifery Care Model. We hope to serve 800 new patients per year and provide care for between 100 and 150 births. Our aim is to improve the health of pregnant people and babies on the South Side of Chicago by improving access to care, promoting low-intervention births, providing culturally-sensitive care, and honoring clients as partners in their own health

Experiential Learning Program Details

SchoolNorthern Illinois University (NIU)
Engagement FormatLive Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
CourseBusiness in Action, Fall 2021 (Joseph) – Southside Birthing Center
Students Enrolled68
Meeting Day & TimeMondays & Wednesday 11:00am - 12:15pm PM CT
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration13.57 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type


September 6th, 2021 Event na
Students Introduced to Project Topics

Students Introduced to Project Topics

The four projects to be completed per group include 1. Fundraising 2. HR Hiring and Retention strategies & Organizational Structure 3. Accounting Controls and Processes 4. Website Design    
September 13th, 2021 Event na


October 3rd, 2021 Evaluation evaluation


  During this program, you\'ll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
October 3rd, 2021 Event na
Check In #1 DUE

Check In #1 DUE

October 11th, 2021 Evaluation evaluation
Milestone 1 Deliverable Due Milestone 1 Deliverable Due
October 13th, 2021 Submission Required submission-required
Milestone 2 Deliverable Due Milestone 2 Deliverable Due
October 27th, 2021 Submission Required submission-required
Check In #2 DUE

Check In #2 DUE

October 27th, 2021 Evaluation evaluation
Milestone 3 Deliverable Due Milestone 3 Deliverable Due
November 10th, 2021 Submission Required submission-required
Check In #3 DUE

Check In #3 DUE

November 10th, 2021 Evaluation evaluation


November 19th, 2021 Evaluation evaluation


November 19th, 2021 Evaluation evaluation
November 30th, 2021 Submission Required submission-required


December 10th, 2021 Event na

Key Project Milestones

  • October 13, 2021 - Deep Dive Into Southside Birthing Center

    • Become familiar with the organization’s history, mission, vision and goals.
    • What is the organization’s value proposition?
    • Who are the key stakeholders?
    • Who is the target audience? What problem does the organization help them to solve?
    • What is the scope of services that the organization provides? How does the company categorize and organize the services they will provide?
    • What media is available on the organization? How are these resources currently used to engage stakeholders and prospective donors?
    • Focus on fundraising:
      • What are the fundraising goals and objectives? How can/will the current project contribute to the fundraising efforts?
      • What can the organization provide you on their previous fundraising strategies, or strategies they’ve used to gain support for the organization?
      • What individuals and organizations are considered ideal targets for fundraising efforts?

    Suggested Deliverable:

    Internal report on organization, profile of ideal fundraising target(s), questions for the Industry Mentor

  • October 25, 2021 - Gather and Analyze Information for Making a Compelling Case to Prospective Donors for Supporting Southside Birthing Center

    • Can you develop a listing of potential donors based upon the profiles you constructed in the previous step?
    • What messages, content, meanings should be used to educate target audiences about the organization and its fundraising needs?
    • How do other similar organizations communicate their concept and value to stakeholders? Research and present best practices for fundraising strategies/tactics for similar organizations, concentrating on the use of social media channels.
    • What are some strategies that have shown to be successful for non-profits in the past? E.g. social fundraising such as peer-to-peer campaigns and crowdfunding, community fundraising events like walkathons and auctions. major donor cultivation events.

    Suggested Deliverable:

    Prototype fundraising materials, including potential donor list, sample fundraising materials, suggested strategies and best practices including social media channels

  • November 10, 2021 - Develop Content & Recommendations for Fundraising Initiatives

      • Create prototype messages/content to show the target audience the unique value of the organization to the community to update the pitch deck.
        • How might the messaging and content differ according to target audience?
      • Develop a plan to hold a silent auction fundraising event.
        • What are reasonable goals and timeframe for the event?
        • What are the key steps to the process? What roles must be performed?  Can you create a template for planning the
        • Who are the targets?
        • What materials/content do you suggest using to solicit participation?
        • What communications channels should be used?
        • Are there other considerations for planning the event?
      • How can Southside Birthing Center evaluate the effectiveness of the strategies you recommend?


    Suggested Deliverable:

    Finalized materials for pitch deck, Silent auction plan, Tabled suggestions for evaluating each of the strategies.

Project Resources

There are no resources currently available

Industry Mentors

There are currently no supervisors assigned.

Academic Mentors


Elois Joseph

[email protected]

Assigned Students

There are currently no students assigned.