Live Case – Project

Develop Knowledge Base Videos for Recycling Residential Customers

A Collaboration Between

Project Synopsis

Lakeshore Recycling Systems (LRS) recognizes that consumers want to see more video content from businesses they engage, and need support transforming print-based customer service communications to video format and identifying channels for sharing video content with their customers.

Project Topics

Customer Service

Company Information

CompanyLakeshore Recycling Systems
HQMorton Grove, IL
RevenueN/A
EmployeesUnlisted
StagePre-Revenue Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time
Websitehttps://www.lrsrecycles.com/

Company Overview

Although we aim for reliable and efficient waste removal, we aim to do much more.  Our ongoing goal is to divert as much waste as possible, which is why we provide Residential and commercial dumpster rentals, including variable-sized roll-off dumpsters, Electronic waste collection and recycling, Landscape, refuse and organic collection, Safe recycling of bulbs, batteries, and ballasts, LEED documentation, Municipal waste and recycling programs, and Waste and recycling services for area schools, including the Chicago Public Schools system We operate state-of-the-art material recovery facilities (MRF) throughout Chicagoland. These five recycling centers are strategically located in Chicago and the surrounding suburbs so we serve our clients where ever they are located.  We have made significant investments in technology that allows us to minimize the amount of material that is not recycled. This aligns with our commitment to being an eco-conscious sustainability partner to the community.  Our approach to this industry driven by a belief that waste management companies have a critical role in preserving the earth and ecology.  In everything we do, we try to align our practices with our philosophy.

Experiential Learning Program Details

SchoolNorthern Illinois University (NIU)
Engagement FormatLive Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
CourseBusiness in Action, Fall 2021 (Doughty) – LRS Recycles
LevelUndergraduate
Students Enrolled68
Meeting Day & TimeJacie: Online, Mondays & Wednesday 3:30 - 4:45 PM CT
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration13.57 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type
REMINDER OF CONFIDENTIALITY

REMINDER OF CONFIDENTIALITY

During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
September 3rd, 2021 Event na
KICKOFF SURVEY DUE

KICKOFF SURVEY DUE

September 5th, 2021 Evaluation evaluation
OFFICIAL PROJECT LAUNCH

OFFICIAL PROJECT LAUNCH

September 6th, 2021 Event na
Students Introduced to Projects

Students Introduced to Projects

 
September 7th, 2021 Event na
Milestone 1 Deliverable Due Milestone 1 Deliverable Due
 
September 28th, 2021 Submission Required submission-required
TEMP CHECK #1 DUE

TEMP CHECK #1 DUE

September 30th, 2021 Evaluation evaluation
Milestone 2 Deliverable Due Milestone 2 Deliverable Due
 
October 19th, 2021 Submission Required submission-required
TEMP CHECK #2 DUE

TEMP CHECK #2 DUE

October 21st, 2021 Evaluation evaluation
Milestone 3 Deliverable Due Milestone 3 Deliverable Due
 
November 16th, 2021 Submission Required submission-required
TEMP CHECK #3 DUE

TEMP CHECK #3 DUE

November 18th, 2021 Evaluation evaluation
SUBMIT FINAL DELIVERABLE SUBMIT FINAL DELIVERABLE
December 9th, 2021 Submission Required submission-required
OFFICIAL PROJECT END

OFFICIAL PROJECT END

December 10th, 2021 Event na
PEER ASSESSMENT DUE

PEER ASSESSMENT DUE

December 12th, 2021 Evaluation evaluation
SELF ASSESSMENT DUE

SELF ASSESSMENT DUE

December 12th, 2021 Evaluation evaluation

Key Project Milestones

  • September 28, 2021 - Deep-dive into LRS

    • What is the company’s product and business model?
    • Who are the target demographics and customer segments? What do customers say about the company?
    • Who are the company’s key competitors? How is LRS differentiated from their competitors?
    • Highlight your understanding of products and customer segments relevant to the current project objectives.
    • Gather and analyze print and digital materials the company currently uses to engage customers.
      • What are their purposes? How are they used? What messages are being communicated?
      • Who are they targeting, and at what point in the customer journey?
      • What about the style and organization of the content? Are they succinct and visual or wordy and cumbersome?
      • If you organize information into thematic categories (not necessarily mutually exclusive), what topics or themes emerge?
      • Which information/messages would be best communicated through video?

    Suggested Deliverable:

    Media content analysis presentation and questions for obtaining feedback from Industry Mentor

  • October 19, 2021 - Develop Prototype Video Content

    • What are considered “best practices” for creating engaging and effective informative videos for customers?
    • What existing content can be incorporated?
      • Images, logos, diagrams
      • Narration
      • User stories
    • What is the purpose of the video(s)?
    • Who is the target audience, and what service(s) are the subject of the video(s)? For instance:
      • Onboarding? Walking new customers through the process of getting their account up, running, and calibrated to their needs?
      • Troubleshooting? Helping existing customers solve problems with instructions that are easy to follow and understand?
      • FAQs: Answers to potential, new, and existing customers’ most common questions.
    • Can you create a prototype layout or storyboard for the video(s)?
    • What components can you include to encourage and ease access to additional information, such as QR Code, website link, etc.?

    Suggested Deliverable:

    Video Storyboard(s)/Layout Prototype

  • November 15, 2021 - Finalize Prototype and Make Recommendations for Video Launch Strategy

    • Make revisions/edits to the prototype(s) based upon the feedback from the company.
    • How can LRS best engage the target audience with the videos?
    • What social media channels do you recommend using, and why? Are there any costs associated with this strategy?
    • What are the key performance indicators you recommend using to assess the success of the outreach?

    Suggested Deliverable:

    Final Prototype and Launch Strategy

Project Resources

There are no resources currently available

Industry Mentors

There are currently no supervisors assigned.

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.