Capstone – Project
Digital Strategy Proof of Concept for “Coolest Spring Break Ever” Video Game Competition
A Collaboration Between
Players’ Lounge is a website and now app where gamers can play their favorite video games for money. Our platform is extremely popular with young men age 18-25, a lot of those are on college campuses. We offer competitions and tournaments with prizes from $1 to $10,000. The games we offer are Madden, NBA2K, Call of Duty, Fortnite, and other games that are very popular with young American men in the college age demo. Our product has been live for several years and has historically been a little too focused on individual accomplishment. We are building a technology that will focus on gamers to be playing in individual competitions but as part of a group – referred to as a “Clan” in most video games. The project that we’re building is targeting SPECIFICALLY young men at American colleges to play video games socially, semi-competitively, and collaboratively. It is the type of concept that should go viral very easily with Greek-life organizations, sports teams, in dorms, etc.
I have personally brought on and worked intimately over the course of our startup with many interns – most of them college athletes, like my business partner and I were at Wesleyan University (CT) on the soccer team. We have hired several of those folks for full-time positions and are hoping to bring some college students on to work on this project to identify a rising star or two to hire for our organic outreach and sales departments. Those are full time roles that would/could be made available as soon as a student demonstrated his/her/their ability.
PR & Communications
Sales & Business Development
Experiential Learning Program Details
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Key Project Milestones
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