Capstone – Project

Directions And Strategies For Marketing Management

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Project Synopsis

CapSource makes building and scaling industry-integrated project-based experiential learning programs easy. Through a combination of software and services, CapSource helps educators match with companies and design projects based on narrow academic requirements. CapSource is looking for a way to better manage and market their Virtual Internship Program (VIP). The VIP is a premium offering for industry partners looking to hire new talent. It connects students seeking an opportunity to gain valuable applied experience and make connections in professional fields with companies looking to evaluate talent for prospective hires. 

Guiding Questions:

  • Learn about CapSource’s VIP: What services, features, and options does the VIP program offer to industry clients? What makes the VIP an attractive option for companies? 
  • What sets the CapSource VIP apart from internship programs offered by its competitors?
  • How effective is the VIP at meeting industry partners goals for engagements? In what ways do companies benefit from purchasing VIP services? 
  • From the industry viewpoint, is Capstone’s approach to pricing VIP’s aligned with value of and demand for the product?
  • Considering the various industry categories that business students frequently enter (e.g. auditing, banking, communications, distribution, energy and utilities, hospitality and leisure, IT, insurance, journalism, law, logistics, manufacturing, media administration, production management, public relations):
    • What are the current and projected personnel or hiring challenges and needs in each industry? What roles or positions are they needing to fill? 
    • In addition to their hiring needs, what other problems or challenges can the VIP help companies solve? 
    • What industries and organizations would you recommend CapSource target to develop their VIP industry customer base, and why? 
    • What steps do you recommend CapSource take to better meet the needs of prospective customers in these industries?

CapSource Ask: Expert Interview with Ankush Manchanda

 

Project Topics

Company Information

CompanyCapSource
HQNew York
RevenueUnlisted
Employees10-25
StageEstablished Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time
Websitehttp://www.dev-capsource.com

Company Overview

CapSource provides students and their institutions with access to a directory of companies interested in collaborating through experiential learning. Using our hands-on collaborations like Site Visits, Co-Ops, Live Business Cases, and Capstone Projects, students learn by working on real challenges with business leaders from our network of host companies. We help design the projects so that they align teaching goals with company objectives in order to maximize the outcomes for all parties.

Industry Mentors

There are currently no supervisors assigned.

Experiential Learning Program Details

SchoolLong Island University C.W. Post (LIU Post)
Engagement Format -
CourseAnalytics
Level
  • Advanced Undergraduate
Students Enrolled30
Meeting Day & TimeMondays
Student Time Commitment4-7 Hours Per Week
Company Time Commitment3-5 Hours
Duration4.86 Weeks

Program Timeline

Touchpoints & Assignments Due Date Submission
Test Timeline Test Timeline
March 31 Submission Required submission-required
test

test

June 09 Event na
Test By Bilal Test By Bilal
June 09 Submission Required submission-required

Key Project Milestones

Project Resources

There are no resources currently available

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

Student

 

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Student

Faisal Awan 

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Student

 

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Student

bk-student 

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