Live Case – Project

Conduct a Financial Projections Analysis

A Collaboration Between

Project Synopsis

Herby PoP is looking to you to develop and formalize their internal financial projection and analysis processes to assess the company’s earnings and growth and assess what additional assets are needed to support increased revenue and the impact this potentially has for their balance sheet.

Project Topics

Operations

Reporting, Financial Planning & Analysis

Company Information

CompanyHerby PoP
HQChicago, IL 60604
RevenueUnlisted
Employees1-5
StageEstablished Startup
Hiring PotentialN/A
Websitehttps://www.herbypop.com/

Company Overview

Herby PoP is a start-up company founded and operated by a husband-and-wife-team that specializes in gourmet herbed popcorn in a variety of artisan flavors inspired by global cuisine. Our hand-crafted organic popcorn is made from natures finest ingredients to take your tastes buds on a delicious and healthy trip around the globe. Inspired by their mission work and travels around the globe, Herby PoP is more than just popcorn; it’s a lifestyle brand that synthesizes flavor, wellness, culture, and community to create a flavor of life!  At Herby PoP we say NO to the nasty stuff so you can say YES to all the flavor! LinkedIn: https://www.linkedin.com/company/herby-pop/ Facebook: https://www.facebook.com/HerbyPoP Twitter: @herbypop  

Experiential Learning Program Details

SchoolNorthern Illinois University (NIU)
Engagement FormatLive Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
CourseBusiness in Action, Fall 2021 (Collum) – Herby Pop
LevelUndergraduate
Students Enrolled68
Meeting Day & TimeJacie: Online, Mondays & Wednesday 3:30 - 4:45 PM CT
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration13.57 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type
REMINDER OF CONFIDENTIALITY

REMINDER OF CONFIDENTIALITY

During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
September 3rd, 2021 Event na
KICKOFF SURVEY DUE

KICKOFF SURVEY DUE

September 5th, 2021 Evaluation evaluation
OFFICIAL PROJECT LAUNCH

OFFICIAL PROJECT LAUNCH

September 6th, 2021 Event na
Deliverable #1 Due Deliverable #1 Due
September 20th, 2021 Submission Required submission-required
TEMP CHECK #1 DUE

TEMP CHECK #1 DUE

September 27th, 2021 Evaluation evaluation
Deliverable #2 Due Deliverable #2 Due
October 4th, 2021 Submission Required submission-required
TEMP CHECK #2 DUE

TEMP CHECK #2 DUE

October 13th, 2021 Evaluation evaluation
Deliverable #3 Due Deliverable #3 Due
October 18th, 2021 Submission Required submission-required
TEMP CHECK #3 DUE

TEMP CHECK #3 DUE

November 2nd, 2021 Evaluation evaluation
Deliverable #4 Due Deliverable #4 Due
November 15th, 2021 Submission Required submission-required
TEMP CHECK #4 DUE

TEMP CHECK #4 DUE

November 29th, 2021 Evaluation evaluation
OFFICIAL PROJECT END

OFFICIAL PROJECT END

December 10th, 2021 Event na
SUBMIT FINAL DELIVERABLE SUBMIT FINAL DELIVERABLE
December 10th, 2021 Submission Required submission-required
PEER ASSESSMENT DUE

PEER ASSESSMENT DUE

December 12th, 2021 Evaluation evaluation
SELF ASSESSMENT DUE

SELF ASSESSMENT DUE

December 12th, 2021 Evaluation evaluation

Key Project Milestones

  • September 20, 2021 - Deep Dive in Herby PoP

    • Learn about the Herby PoP brand, the company’s history, mission and values and how these are “lived” by the company
    • What is the company’s target demographic, product, and business model? Highlight your understanding of products and customer segments relevant to the current project objectives.
    • What are the company’s short and long term goals? How do these inform their objectives around manufacturing (production and distribution)?*

    Note: All Herby PoP projects begin with a “deep dive” into the company that includes 3 shared objectives and 1 objective unique to the focus of the project topic (*).


    Suggested Deliverable:

    Report and presentation (internal)

  • October 4, 2021 - Assess the Company's Financial Data

    • Where do the financial data come from at the company? 
    • What drives cost and revenues? How are these categorized?
    • What are the fixed costs? Identify all expenses that the company incurs – or plans to incur, with or without producing the food product (e.g., facility rental, utilities, insurance and depreciation).
    • What are the variable costs? Identify expenses directly incurred – or planned to incur- because of producing the food product. Examples include ingredients, labeling, packaging and labor related directly to production

    Suggested Deliverable:

    Costs and Revenues Model

  • October 18, 2021 - Show the Financial Viability of the Company

    Define the following assumptions:

    • Market potential – estimate the total population that would be interested in your the company’s products.
    • Sales potential – estimate the prospective market share your company can realistically achieve.
    • Sales forecast – estimate future sales revenue spread over a 12-month time period.
    • Break-even analysis – estimate how much your company will have to make before it starts to return a profit.
    • Use up-to-date financial information to show financial viability during a 12-month period.

    Suggested Deliverable:

    Report & Presentation

  • November 15, 2021 - Prepare Financial Statements & Make Recommendations for Management

    • Build a set of comprehensive financial statements including a cash flow statement, income statement, and balance sheet.
      • Create a balance sheet, project the ompany’s assets, liabilities and shareholders’ equity.
      • Prepare an income statement by projecting the company’s revenues and expenses.
      • Demonstrate how changes in the balance sheet and income statement affect the company’s cash and cash equivalents.
    • What key insights and metrics can be derived from the financial statements? What types of process improvements and recommendations can you provide to the company’s management?
    • How can the company continue to manage the financial statements on the go-forward? Provide the company with a step-by-step process when it comes to building and maintaining the key financial statements in for the future.  

    Suggested Deliverable:

    Comprehensive set of financial statements: cash flow statement, income statement, and balance sheet.

    Presentation on recommendations for managing financial statements in and for the future.

Project Resources

There are no resources currently available

Industry Mentors

There are currently no supervisors assigned.

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.