Capstone – Project

Global Expansion Planning for a US-based Boutique Digital Agency

A Collaboration Between

Project Synopsis

WestWay Technology is a boutique digital agency that partners with brands to create websites, mobile apps, and other digital solutions. Clients range from Fortune 500 companies to start-up businesses looking to promote their brand and improve key metrics.  Headquartered New York, WestWay is interested in moving from domestic to global staffing model and understanding the value-proposition of opening an office in India, South America, or Europe. WestWay is looking to gain a clear understanding of the implications of such as move in terms of engineering, operations, and management and hear students’ recommendations for expansion based upon their analysis.

Project Topics

Growth Strategy

International Affairs

Talent Management

Company Information

CompanyWestWay Technology
HQN/A
RevenueUnlisted
EmployeesUnlisted
StagePre-Revenue Startup
Hiring PotentialN/A
Websitehttps://westwaytechnology.com/%20

Company Overview

We partner with brands to create websites and mobile apps that vastly improve key metrics and display your brand with pride.

Experiential Learning Program Details

SchoolDr. D Y Patil B School (DPU)
Engagement Format -
CourseDPU Student Consulting Experience
Level
  • All Graduate
Students Enrolled127
Meeting Day & TimeTBD
Student Time Commitment8-15 Hours Per Week
Company Time Commitment2 Hours
Duration7.14 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type
DPU PRE-KICKOFF Q&A @ 8:00 AM ET

DPU PRE-KICKOFF Q&A @ 8:00 AM ET

July 23rd, 2021 Event na
REMINDER OF CONFIDENTIALITY

REMINDER OF CONFIDENTIALITY

During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
July 23rd, 2021 Event na
Teams Finalized & Shared with Industry Partner

Teams Finalized & Shared with Industry Partner

 
July 25th, 2021 Event na
UPLOAD YOUR RESUME UPLOAD YOUR RESUME
 
July 26th, 2021 Submission Required submission-required
KICKOFF EVALUATION DUE

KICKOFF EVALUATION DUE

July 26th, 2021 Evaluation evaluation
Professional Development Session with Greg Zlevor, Westwood International

Professional Development Session with Greg Zlevor, Westwood International

July 27th, 2021 Event na
OFFICIAL PROJECT KICKOFF @ 8:00 AM ET

OFFICIAL PROJECT KICKOFF @ 8:00 AM ET

Industry Partner to Share Calendar Invite with Web Conference Details
July 27th, 2021 Event na
UPLOAD MILESOTNE #1 DELIVERABLE UPLOAD MILESOTNE #1 DELIVERABLE
August 3rd, 2021 Submission Required submission-required
TEMP CHECK #1 DUE

TEMP CHECK #1 DUE

August 10th, 2021 Evaluation evaluation
UPLOAD MILESOTNE #2 DELIVERABLE UPLOAD MILESOTNE #2 DELIVERABLE
 
August 18th, 2021 Submission Required submission-required
TEMP CHECK #2 DUE

TEMP CHECK #2 DUE

August 31st, 2021 Evaluation evaluation
UPLOAD MILESOTNE #3 DELIVERABLE UPLOAD MILESOTNE #3 DELIVERABLE
 
September 1st, 2021 Submission Required submission-required
Final Presentations

Final Presentations

Link provided by Industry Partner
September 14th, 2021 Event na
OFFICIAL PROJECT END

OFFICIAL PROJECT END

September 15th, 2021 Event na
UPLOAD FINAL PRESENTATION UPLOAD FINAL PRESENTATION
September 15th, 2021 Submission Required submission-required
UPLOAD FINAL REPORT UPLOAD FINAL REPORT
September 15th, 2021 Submission Required submission-required
PEER EVALUATION DUE

PEER EVALUATION DUE

September 17th, 2021 Evaluation evaluation
SELF EVALUATION DUE

SELF EVALUATION DUE

September 17th, 2021 Evaluation evaluation

Key Project Milestones

  • August 3, 2021 - Deep Dive into WestWay

    • What is the company’s target demographic, product, and business model?
    • What is the customer’s problem and how the company’s product or service is solving that problem?
    • What is the company’s annual revenue?
    • Who are their key competitors?
    • How does WestWay distinguish itself from others operating in the same market space?
    • What are the company’s plans for growth over the next several years?
    • Why does the company want to move to a global staffing model?
    • How does this initiative fit into the business’s financial model and strategic plan?

    Suggested Deliverable:

    Internal Report

  • August 18, 2021 - Obtain Market Data for Specified Occupations

    • What are the various types of positions WestWay is looking to staff with a global staffing model?
      • What are the appropriate labor markets for these types of positions?
      • Where would WestWay logically recruit from?
    • What technologies and other infrastructures are needed to support staff and operations?
    • Who are the key competitors? To what extent are they capturing the talent needs? How do they attract talent?
    • What does a survey of the market suggest about:
      • salaries that are being paid for like positions?
      • other compensation trends, such as merit-based and ancillary pay, and other compensation practices?
    • What strategies can you use to validate the market areas, market competitors, and job matches (benchmarks)?

    Suggested Deliverable:

    Labor Market Analysis Report

  • September 1, 2021 - Identify & Evaluate Global Staffing Models

    1. What regions/countries/cities around the world seem ripe for expansion. Why? What metrics can you use to justify this?
    2. How would you measure the availability of the current and projected qualified workforce?
    3. What competitors does the company have in the country and/or region?  How do they attract talent? To what extent are they capturing the talent needs?
    4. What geopolitical factors and cultural or governmental norms create potential risks? Opportunities?
    5. What metrics would you use to assess the availability and adequacy of technology and other infrastructures needed for operations?
    6. What are the financial projections in terms of feasibility of establishing operations and staffing in these places?
      • Develop a flexible model dependent upon a set of assumptions that can be manipulated to understand the dynamics of the organization.
      • How might this model change as the organization expands?
      • What should the goals be for the next few years?

    Suggested Deliverable:

    Comparison Analysis Report & Presentation

  • September 15, 2021 - Make Recommendations for Global Staffing Strategy

    1. Following your analysis, which region(s) seems the most strategic for expanding WestWay’s staffing model? From a cost, technology, and operations standpoint, why is this the best strategy?
    2. How would you suggest entering?
    3. What resources and/or changes to the business model would be required? What sources can be used to support these changes? For instance:
      1. What guidance should the business turn to in order to keep up on changes in workforce laws and regulations?
      2. What are your recommendations for changes to salary, staffing structure, etc.?
    4. What would make WestWay among the best places to work for in order to attract and retain qualified talent in a competitive labor market?

    Suggested Deliverable:

    Labor Market Analysis & Recommendations

Project Resources

There are no resources currently available

Industry Mentors

Company Admin

Zach West 

[email protected]

Academic Mentors

Instructor

Ishita sil 

[email protected]

Assigned Students

Student

Ashmita Bharti

[email protected]

Student

Himani Suresh

[email protected]

Student

Huma Kanhaiyalal

[email protected]

Student

Vaishali Maloo

[email protected]