Capstone – Project

Go to market strategy for a new eCommerce marketplace

A Collaboration Between

Project Synopsis

CoBuyO offers a e-commerce solution for connecting like-interested buyers looking to purchase products at a lower price with sellers looking to move product and willing to strike a deal. Scheduled for launch in the coming weeks, the CoBuyO marketplace connects like-interested buyers and enables them to capitalize on their collective purchasing power to buy products from sellers in a higher volume and therefore at a lower price. As a new start-up launching a new product in the crowded e-commerce space, the team at CoBuyO is asking you to develop a marketing strategy “playbook” that drives immediate results in traffic to the CoBuyO website, customer transactions, and other key performance outcomes.

Project Topics

Marketing

Company Information

CompanyCoBuyO
HQN/A
RevenueUnlisted
EmployeesUnlisted
StagePre-Revenue Startup
Hiring PotentialN/A
Websitehttps://wonkamarket.com/

Company Overview

The idea for this platform grew out of the notion that we are all different, yet at the same time, a lot a like. Groups of us often want and need the same things, sometimes these might be very small niche crowds, other times might be entire communities depending on the items/products/services we are focusing on. Regardless, hardly ever, if ever, do we usually stand alone in our desire for "something". And therein lies the purpose of CoBuyO, we make it as easy as possible to leverage the power of the many, so that the individuals can benefit the most The above paragraph was pretty epic huh? If you are still reading (or like most of us "scanning" words), here is a more personal story of how the idea emerged. Long time ago, when I was in 8th grade, I was standing in line waiting to buy tickets to go see the Matrix (yeah, I know great flick), but I noticed a sign/banner hanging above the customer service desk that read "Group of 12 or more, ask about party pricing". And I thought to myself, there is a lot of people in line, why not just ask 12 random people to go to the desk with me and get some special pricing? So you know what I did... nothing, I just waited in line and paid full price, and over the next several years figuratively speaking that is what I and all of You have also been doing, paying full price, waiting for something like CobuyO to come out and allow us, together, to get special pricing.

Experiential Learning Program Details

SchoolDr. D Y Patil B School (DPU)
Engagement Format -
CourseDPU Student Consulting Experience
Level
  • All Graduate
Students Enrolled127
Meeting Day & TimeTBD
Student Time Commitment8-15 Hours Per Week
Company Time Commitment2 Hours
Duration7.14 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type
DPU PRE-KICKOFF Q&A @ 8:00 AM ET

DPU PRE-KICKOFF Q&A @ 8:00 AM ET

July 23rd, 2021 Event na
REMINDER OF CONFIDENTIALITY

REMINDER OF CONFIDENTIALITY

During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
July 23rd, 2021 Event na
Teams Finalized & Shared with Industry Partner

Teams Finalized & Shared with Industry Partner

 
July 25th, 2021 Event na
UPLOAD YOUR RESUME UPLOAD YOUR RESUME
 
July 26th, 2021 Submission Required submission-required
KICKOFF EVALUATION DUE

KICKOFF EVALUATION DUE

July 26th, 2021 Evaluation evaluation
Professional Development Session with Greg Zlevor, Westwood International

Professional Development Session with Greg Zlevor, Westwood International

July 27th, 2021 Event na
OFFICIAL PROJECT KICKOFF @ 8:00 AM ET

OFFICIAL PROJECT KICKOFF @ 8:00 AM ET

Industry Partner to Share Calendar Invite with Web Conference Details
July 27th, 2021 Event na
UPLOAD MILESOTNE #1 DELIVERABLE UPLOAD MILESOTNE #1 DELIVERABLE
August 3rd, 2021 Submission Required submission-required
TEMP CHECK #1 DUE

TEMP CHECK #1 DUE

August 10th, 2021 Evaluation evaluation
UPLOAD MILESOTNE #2 DELIVERABLE UPLOAD MILESOTNE #2 DELIVERABLE
 
August 18th, 2021 Submission Required submission-required
TEMP CHECK #2 DUE

TEMP CHECK #2 DUE

August 31st, 2021 Evaluation evaluation
UPLOAD MILESOTNE #3 DELIVERABLE UPLOAD MILESOTNE #3 DELIVERABLE
 
September 1st, 2021 Submission Required submission-required
Final Presentations

Final Presentations

Link provided by Industry Partner
September 14th, 2021 Event na
OFFICIAL PROJECT END

OFFICIAL PROJECT END

September 15th, 2021 Event na
UPLOAD FINAL PRESENTATION UPLOAD FINAL PRESENTATION
September 15th, 2021 Submission Required submission-required
UPLOAD FINAL REPORT UPLOAD FINAL REPORT
September 15th, 2021 Submission Required submission-required
PEER EVALUATION DUE

PEER EVALUATION DUE

September 17th, 2021 Evaluation evaluation
SELF EVALUATION DUE

SELF EVALUATION DUE

September 17th, 2021 Evaluation evaluation

Key Project Milestones

  • August 3, 2021 - Deep Dive into the CoBuyO Model

     

    • What is the company’s business model and product?
    • What are the company’s target demographic and customer segments?
    • What is the value proposition? What is the customer’s problem and how the company’s product or service is solving that problem?
    • What is the pricing model?
    • What are the company’s performance goals and measures?
    • What is the projected annual revenue?

    Suggested Deliverable:

    Internal report

  • August 18, 2021 - Cultivate Channels and Connections for Pre-launch Campaign

    • What media channels are used by other companies in comparable e-commerce market spaces?
    • Are there opportunities for the company and product being featured in mass media through editorials and/or press release?
    • Who are the social influencers in this and similar market spaces?
      • In what networks and demographics do they have the greatest influence?
      • What is their brand?
      • How can partnering with CoBuyO help them to reach their own goals?
      • How can this partnership benefit CoBuyO?
    • What existing networks with media, brand partners, and influencers can be leveraged?
    • How can messaging in other channels get additional mileage and traction through social media?
    • What costs are associated with these strategies?

    Suggested Deliverable:

    Report & Presentation

  • September 1, 2021 - Building an Network of Buyers, Sellers and Product

    • Given the vastness of the e-commerce space, what strategies should you use to approach, analyze and identify trending products on other marketplaces? For top sellers?
    • How would you approach and connect with top sellers and customer segments?
    • What communication channels for raising awareness and interest?
    • What kinds of messages would be effective for communicating CoBuyO’s unique value proposition to prospective buyers and sellers?
    • What specific strategies do you anticipate will result in customer conversion, and why?

     


    Suggested Deliverable:

    Report & Presentation

  • September 15, 2021 - Launching the Product

    • How are you measuring the effectiveness of the campaign? For instance:
      • How much traffic is generated in the marketplace?
      • What is the conversion rate?
      • How effective are efforts to optimize internet searches?
      • What impact are influencers making in your social media campaigns?
    •  Considering that launches sometimes reveal bugs or other unforeseen challenges, what are your suggestions for managing customers experiencing technical or other problems when using our product (customer service)?

    Suggested Deliverable:

    Launch Playbook

Project Resources

There are no resources currently available

Industry Mentors

Company Admin

Joe McQuaid

[email protected]

Academic Mentors

Instructor

Chandani Khan 

[email protected]

Assigned Students

Student

Rahul Gosavi

[email protected]

Student

Kumari Rashmi Rima

[email protected]

Student

Ravi Singh

[email protected]

Student

Ritesh Chandra

[email protected]

Student

Sanaya Sharma

[email protected]

Student

Sanjeev Kumar

[email protected]

Student

Saurav Khamankar

[email protected]