Capstone – Project

Go-To-Market Strategy for Classavo for the Indian Market

A Collaboration Between

Project Synopsis

Classavo is researching expansion in the Asian education sphere. We are already being used in Singapore but entry into the Indian market is inevitable as per the need and opportunity that arises there. India with it’s beaming young population emphasizes education heavily as a culture to rise up professionally. There are over 147 Million students in higher education compared to 24 Million students in North America. They have caught up with logistical and IT infrastructure to be able to take advantage of resources like Classavo. There will be 3 interrelated objectives to the current project. First, develop an understanding and learning the cultural, psychological sphere in India with respect to Education and life. What are the strength and weaknesses? We are seeking a holistic background of the ground realities to build the strategy upon. Second, a’Product-market fit’; for instance, do we need language localization on the platform to serve the population? How are textbooks or content absorbed? Who can be key content partners for Classavo? What does a pricing analysis reveal? And so forth. Third, does it make ‘Fin-sense’? What are projected revenue, expenses how fast can we grow? What are funding requirements? Who are education focused VCs or Angels that should be connected with?

REQUIRED PREREQUISITES

  • Have an acquired understanding of the Indian education system and the differences in comparison with US system
  • Learn to pitch the idea with a comprehensive pitch deck with not more than 15 slides
  • Familiarity with basic consolidated financial statements, ability to prepare forecasts [good resource: Liveplan.com]

LEARNING OBJECTIVES

  • Ability to vet ideas
  • Ability to do marketing, financial and technology research to determine the viability of the business
  • Increased self confidence in following an instinct or pursue an idea
  • Ability to persuade and convince if the idea is good or bad
  • Good communication skills combined with technical basis

Project Topics

Marketing

Product Design & Development

Purchasing, Logistics, Supply Chain

Sales & Business Development

Talent Management

Company Information

CompanyClassavo
HQNew York
RevenueUnlisted
Employees5-10
StageHigh-Growth Startup
Hiring PotentialFollow-on Projects, Formal Internship
Websitehttps://classavo.com

Company Overview

Classavo provides professors and students vital intel about their learning objectives effectively.

Experiential Learning Program Details

SchoolDr. D Y Patil B School (DPU)
Engagement Format -
CourseDPU Student Consulting Experience
Level
  • All Graduate
Students Enrolled127
Meeting Day & TimeTBD
Student Time Commitment8-15 Hours Per Week
Company Time Commitment2 Hours
Duration7.14 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type
DPU PRE-KICKOFF Q&A @ 8:00 AM ET

DPU PRE-KICKOFF Q&A @ 8:00 AM ET

July 23rd, 2021 Event na
REMINDER OF CONFIDENTIALITY

REMINDER OF CONFIDENTIALITY

During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
July 23rd, 2021 Event na
Teams Finalized & Shared with Industry Partner

Teams Finalized & Shared with Industry Partner

 
July 25th, 2021 Event na
UPLOAD YOUR RESUME UPLOAD YOUR RESUME
 
July 26th, 2021 Submission Required submission-required
KICKOFF EVALUATION DUE

KICKOFF EVALUATION DUE

July 26th, 2021 Evaluation evaluation
Professional Development Session with Greg Zlevor, Westwood International

Professional Development Session with Greg Zlevor, Westwood International

July 27th, 2021 Event na
OFFICIAL PROJECT KICKOFF @ 8:00 AM ET

OFFICIAL PROJECT KICKOFF @ 8:00 AM ET

Industry Partner to Share Calendar Invite with Web Conference Details
July 27th, 2021 Event na
UPLOAD MILESOTNE #1 DELIVERABLE UPLOAD MILESOTNE #1 DELIVERABLE
August 3rd, 2021 Submission Required submission-required
TEMP CHECK #1 DUE

TEMP CHECK #1 DUE

August 10th, 2021 Evaluation evaluation
UPLOAD MILESOTNE #2 DELIVERABLE UPLOAD MILESOTNE #2 DELIVERABLE
 
August 18th, 2021 Submission Required submission-required
TEMP CHECK #2 DUE

TEMP CHECK #2 DUE

August 31st, 2021 Evaluation evaluation
UPLOAD MILESOTNE #3 DELIVERABLE UPLOAD MILESOTNE #3 DELIVERABLE
 
September 1st, 2021 Submission Required submission-required
Final Presentations

Final Presentations

Link provided by Industry Partner
September 14th, 2021 Event na
OFFICIAL PROJECT END

OFFICIAL PROJECT END

September 15th, 2021 Event na
UPLOAD FINAL PRESENTATION UPLOAD FINAL PRESENTATION
September 15th, 2021 Submission Required submission-required
UPLOAD FINAL REPORT UPLOAD FINAL REPORT
September 15th, 2021 Submission Required submission-required
PEER EVALUATION DUE

PEER EVALUATION DUE

September 17th, 2021 Evaluation evaluation
SELF EVALUATION DUE

SELF EVALUATION DUE

September 17th, 2021 Evaluation evaluation

Key Project Milestones

  • August 3, 2021 - Deep Dive on Classavo Product and Existing Indian Use Cases

    1. What does the Classavo product do?
    2. Why has it been successful to-date?
    3. What key metrics does the company use to measure success for its product and business model?
    4. Why is the company interested in the Indian market?
    5. Does the company currently have any traction or key relationships within the Indian market?

    Suggested Deliverable:

    Prepare for a Q&A session with the company’s leadership to ensure you’re on the same page before moving forward with the India-market specific research.

  • August 18, 2021 - Analysis of the Indian Education Landscape

    1. Who are the key players in the Indian EdTech Market?
    2. What types of products are most successful?
    3. What features/benefits do they have in common?
    4. How are they financed?
    5. Who is their target audience?
    6. What metrics are available about them?

    Suggested Deliverable:

    This is info that should be included in the final presentation for the go-to-market strategy for Classavo in India.

  • September 1, 2021 - Financial Analysis and Projections

    Consider the financial assets of a go-to-market strategy for Classavo that can be used to convince investors of the potential opportunity:

    1. Projected Revenue & Expenses (P&L)
    2. Statement of Cash Flow
    3. Balance Sheet,

    This should focus on the Indian market for the next 3 years

    You can assume the starting cash balance to be $100K


    Suggested Deliverable:

    This is info that should be included in the final presentation for the go-to-market strategy for Classavo in India.

  • September 15, 2021 - Present Indian Market Analysis w/ Go-To-Market Strategy

    Based on your research, please prepare a presentation for Classavo’s executive team, advisors, and investors detailing what you’ve learned about the Indian market. Please include the market overview, financial projections, and a go-to-market strategy assuming the Classavo team is to proceed with India market entry. The go-to-market strategy should include:

    1. Goals and objectives for the next three years
    2. Key partners and channels
    3. Suggested marketing language and tactics that can be used to enter the market
    4. Financial and other resource requirements

    Suggested Deliverable:

    The final presentation with the appendix includes all resources used to generate findings.

Project Resources

There are no resources currently available

Industry Mentors

Company Admin

 

[email protected]

Academic Mentors

Instructor

Geetika Jha 

[email protected]

Assigned Students

Student

Aaditya Jaiswal

[email protected]

Student

Aakruti Jain

[email protected]

Student

Aditya Pillai

[email protected]

Student

Akruti Vuppuluri

[email protected]

Student

Akshay Tripathi

[email protected]

Student

Aayush Raghuwanshi

[email protected]