Live Case – Project

Go-to-market strategy for new product

A Collaboration Between

Project Synopsis

hubub is a digital concierge that makes planning high quality experiences with friends, family, and colleagues simple and easy. Use a single app to make a dinner reservation, get an Uber, find concert tickets, share an itinerary, pay for everything, along with CRM integration and expense reporting. Transportation, itinerary, notifications, and calendaring are automated so that users can focus on connecting with those important to them and forget the details.

Our goal for this project would be to develop a go to market strategy for our recently completed beta version of our app. This would include an analysis of our capital requirements for getting to our first 1 million users.

 

Home

Project Topics

Data Management

Reporting, Financial Planning & Analysis

Company Information

Companyhubub inc
HQN/A
RevenueN/A
EmployeesN/A
StageN/A
Hiring PotentialN/A
Website

Company Overview

N/A

Industry Mentors

Company Admin

Andy Cwik

[email protected]

Experiential Learning Program Details

SchoolFordham University
Engagement FormatLive Case - Class Collaboration or Case Competition - This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
CourseWorking Capital Finance MBA Consulting Project (Spring 2021)
LevelN/A
Students EnrolledN/A
Meeting Day & TimeSaturday & Sunday Time TBD
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration11.43 Weeks

Program Timeline

Touchpoints & Assignments Due Date Submission
OFFICIAL PROJECT LAUNCH

OFFICIAL PROJECT LAUNCH

February 17 Event na
OFFICIAL PROJECT END

OFFICIAL PROJECT END

May 08 Event na
REMINDER OF CONFIDENTIALITY

REMINDER OF CONFIDENTIALITY

February 15 Event na
Kickoff Webinar

Kickoff Webinar

February 17 Event na
KICKOFF EVALUATION DUE

KICKOFF EVALUATION DUE

February 15 Event na
SUBMIT QUESTIONS FOR Q&A

SUBMIT QUESTIONS FOR Q&A

March 24 Event na
Mid-Point Check-In Q&A Webinar

Mid-Point Check-In Q&A Webinar

March 31 Event na
TEMPERATURE CHECK SURVEY DUE

TEMPERATURE CHECK SURVEY DUE

April 04 Event na
SUBMIT FINAL DELIVERABLE SUBMIT FINAL DELIVERABLE
May 07 Submission Required submission-required
Final Presentation Webinar

Final Presentation Webinar

May 05 Event na
END OF PROJECT SELF EVALUATION DUE

END OF PROJECT SELF EVALUATION DUE

May 15 Event na
END OF PROJECT PEER EVALUATION DUE

END OF PROJECT PEER EVALUATION DUE

May 15 Event na

Key Project Milestones

Project Resources

There are no resources currently available

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.