Capstone – Project

Growth and marketing strategy for a women’s e-commerce store

A Collaboration Between

Project Synopsis

My goal with collaboration would be to grow my new e-commerce store through unique marketing and PR strategies. ShopDwntwn.com is a startup with the goal of changing how e-commerce stores function. The ultimate goal is faster and simpler shipping strategies with a large yet not overwhelming selection of clothing and accessories fit for most occasions. We are currently focusing on the women’s market but hope to enter all markets down the road such as men’s and children’s. I think collaboration with college students would be an amazing learning experience for them to see how an e-commerce company is built from the ground up.

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