Live Case – Project

Growth and marketing strategy for a women’s e-commerce store

A Collaboration Between

Project Synopsis

My goal with collaboration would be to grow my new e-commerce store through unique marketing and PR strategies. is a startup with the goal of changing how e-commerce stores function. The ultimate goal is faster and simpler shipping strategies with a large yet not overwhelming selection of clothing and accessories fit for most occasions. We are currently focusing on the women’s market but hope to enter all markets down the road such as men’s and children’s. I think collaboration with college students would be an amazing learning experience for them to see how an e-commerce company is built from the ground up.

Project Topics

Company Information

CompanyShop Dwntwn
HQNew Jersey
StageEstablished Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time

Company Overview was created to be your virtual downtown destination with all the trendiest shops in one place. Our mission is to be the perfect mix of cool, affordable and convenient with hassle-free shipping and returns. Now you can shop dwntwn without leaving your house. Shop Dwntwn is your destination for clothes that make you feel good. Cool clothes put you in a better mood and give you that take-over-the-world type confidence. We are a female-founded e-commerce company started by a woman with dreams to take over the online women's clothing universe.

Experiential Learning Program Details

SchoolLong Island University C.W. Post (LIU Post)
Engagement FormatLive Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
Students Enrolled18
Meeting Day & TimeWednesdays 2:00 - 4:40 PM ET
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration7 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type

Key Project Milestones

Project Resources

There are no resources currently available

Industry Mentors

Company Admin


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Academic Mentors



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Assigned Students


Bhakti Kate

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