Capstone – Project

GTM Strategy for Social Impact SaaS Solution

A Collaboration Between

Project Synopsis

Quantibly is a SaaS solution for the global social sector. We’ve created the platform around the theory of change, a framework for measuring outcomes and impacts of NGO activity. India is the largest NGO sector with 1.5 million social sector organizations providing services to over a billion people. We are trying to find a bootstrapped GTM strategy for Quantibly in India. We’re still a startup, and would be great to get fresh perspectives from how the local market thinks about impact measurement.

 

Project Topics

Data Management

Growth Strategy

PR & Communications

Product Design & Development

Sales & Business Development

Company Information

CompanyQuantibly
HQNew York City
RevenueUnlisted
Employees5-10
StageEstablished Startup
Hiring PotentialFollow-on Projects, Formal Internship
Websitehttps://www.quantibly.com/

Company Overview

Quantibly is a unique SaaS solution that is targeted for the Social Sector to support every aspect of their data collection, fundraising, financial management and customer engagement processes. It allows the social sector organizations to set standards, realize their successes, and measure their impact.

Experiential Learning Program Details

SchoolDr. D Y Patil B School (DPU)
Engagement Format -
CourseDPU Student Consulting Experience
Level
  • All Graduate
Students Enrolled127
Meeting Day & TimeTBD
Student Time Commitment8-15 Hours Per Week
Company Time Commitment2 Hours
Duration7.14 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type
DPU PRE-KICKOFF Q&A @ 8:00 AM ET

DPU PRE-KICKOFF Q&A @ 8:00 AM ET

July 23rd, 2021 Event na
REMINDER OF CONFIDENTIALITY

REMINDER OF CONFIDENTIALITY

During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
July 23rd, 2021 Event na
Teams Finalized & Shared with Industry Partner

Teams Finalized & Shared with Industry Partner

 
July 25th, 2021 Event na
UPLOAD YOUR RESUME UPLOAD YOUR RESUME
 
July 26th, 2021 Submission Required submission-required
KICKOFF EVALUATION DUE

KICKOFF EVALUATION DUE

July 26th, 2021 Evaluation evaluation
Professional Development Session with Greg Zlevor, Westwood International

Professional Development Session with Greg Zlevor, Westwood International

July 27th, 2021 Event na
OFFICIAL PROJECT KICKOFF @ 8:00 AM ET

OFFICIAL PROJECT KICKOFF @ 8:00 AM ET

Industry Partner to Share Calendar Invite with Web Conference Details
July 27th, 2021 Event na
UPLOAD MILESOTNE #1 DELIVERABLE UPLOAD MILESOTNE #1 DELIVERABLE
August 3rd, 2021 Submission Required submission-required
TEMP CHECK #1 DUE

TEMP CHECK #1 DUE

August 10th, 2021 Evaluation evaluation
UPLOAD MILESOTNE #2 DELIVERABLE UPLOAD MILESOTNE #2 DELIVERABLE
 
August 18th, 2021 Submission Required submission-required
TEMP CHECK #2 DUE

TEMP CHECK #2 DUE

August 31st, 2021 Evaluation evaluation
UPLOAD MILESOTNE #3 DELIVERABLE UPLOAD MILESOTNE #3 DELIVERABLE
 
September 1st, 2021 Submission Required submission-required
Final Presentations

Final Presentations

Link provided by Industry Partner
September 14th, 2021 Event na
OFFICIAL PROJECT END

OFFICIAL PROJECT END

September 15th, 2021 Event na
UPLOAD FINAL PRESENTATION UPLOAD FINAL PRESENTATION
September 15th, 2021 Submission Required submission-required
UPLOAD FINAL REPORT UPLOAD FINAL REPORT
September 15th, 2021 Submission Required submission-required
PEER EVALUATION DUE

PEER EVALUATION DUE

September 17th, 2021 Evaluation evaluation
SELF EVALUATION DUE

SELF EVALUATION DUE

September 17th, 2021 Evaluation evaluation

Key Project Milestones

  • August 3, 2021 - Deep Dive into Quantibly

    • What are the mission, values, and prioritized issues of the organization?
    • What is the scope and size of the organization?
    • What does the organization do? How would you describe their programs and activities?
    • Who are the direct beneficiaries of their efforts and services? What needs does Quantibly meet?
    • What are their key initiatives, current and planned?
    • How is organizational success measured?

     


    Suggested Deliverable:

    Internal descriptive report

  • August 18, 2021 - Examine Quantibly's Marketing Strategy

    • Who are Quantibly’s current customers? How do they learn about Quantibly? How does Quantibly’s services match their needs/solve their problems?
    • Who are their potential customers in India? How can Quantibly’s services match their needs/solve their problems?
    • Are there other organizations offering similar services to NGO’s in the region? If yes, how is Quantibly differentiated from these organizations?
    • What are Quantibly’s past marketing strategies? What worked? What did not? How would you assess progress over time?
    • What is the customer’s perceptions of Quantibly and the services they provide?
    • What other marketing strategies could be used to benefit the company?
    • Can you project how well Quantibly will perform in this market? Does this align with their expectations? Why or why not?

    Suggested Deliverable:

    Market Analysis Report & Presentation

  • September 1, 2021 - Conduct Feasibility Study

    • What are the financial projections in terms of feasibility of Quantibly entering the market space in India?
      • Develop a flexible financial model dependent upon a set of assumptions that can be manipulated to understand the dynamics of the organization.
      • How might this model change as the organization expands?
      • What should the goals be for the next few years?
    • While technical feasibility is already established (the product is scalable) how should Quantibly customize messaging when targeting customers in India?
      • How can/should they translate and present data analysis in a way that creates meaning for others without advanced training in methods of social research?
      • What can you tell Quantibly about the jargon and other important aspects of communication (language, symbols) that can facilitate the translation of quantitative information into impactful stories so NGO’s can understand and represent their work to others?

    Suggested Deliverable:

    Feasibility Analysis Report & Presentation

  • September 15, 2021 - Propose Go-to-Market Strategy for Quantibly in India

    What is your recommended strategy for going to market in India? What are your suggestions for:

    • Expanding data collection to include additional relevant social determinants of health, science, etc.
    • Educating the local market on the value of this framework to internal and external accountability and implementing best practices
    • Effectively demonstrating to social enterprises Quantibly’s value proposition for NGO’s:
      • quantitative and qualitative impacts
      • organizational growth/reach
      • accountability
      • management of and reporting to stakeholders

    Suggested Deliverable:

    Go-to-Market Strategy

Project Resources

There are no resources currently available

Industry Mentors

Company Admin

Cyrus Kazi

[email protected]

Company Admin

Md. Zihad Ahmed

[email protected]

Company Admin

Asad Zaman 

[email protected]

Company Admin

Deborah Tamburri 

[email protected]

Academic Mentors

Instructor

Tanmay Tyagi 

[email protected]

Assigned Students

Student

Ayushi Tiwari

[email protected]

Student

Monish Khubchandani

[email protected]

Student

Bhawani Panwar

[email protected]

Student

Chinmay Dadheech

[email protected]

Student

Chirantan Konwar

[email protected]

Student

Darshan Kumar

[email protected]

Student

Gaurav Deshmukh

[email protected]