Capstone – Project
Helping Fast Casual Cuban Concept Further Increase Suburban Store Traction
A Collaboration Between
Through an analysis of competitors, similar fast-casual restaurant concepts, and Colada Shop’s current performance, they’re looking for help ideating to increase traction at their Sterling, VA sub-urban location. Your marketing strategy and plan should take into account the demographics in the region and the current customer architypes. Colada Shop expects that you’ll be able to gather data efficiently and convert that data into valuable insights for their executive team. They’re particularly interested in learning more about their current audience and reach and barriers for individuals and businesses in the area when it comes to visiting their location. They’re open to a variety of different types of promotions and changes to their menu if it will result in increased traction. Students who enroll in this course will:
- Understand the challenges of scaling up fast-casual restaurant concepts in new markets.
- Develop a plan for increasing traction within the local ecosystem around suburban location.
- Be able to convert qualitative customer interviews and customer surveys into KPIs and meaningful data to be used by business leaders.
- Grasp the nuances and implications of suggesting different types of promotions and marketing campaigns designed to help restaurants gain traction.
Celebrate Cuban history, flavors, and culture and create commuinty of enjoyment by providing quality products, excellent service, and unparalleled hospitality to patrons.
Experiential Learning Program Details
|School||University of Notre Dame Mendoza College of Business|
|Engagement Format||Capstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.|
|Students Enrolled||120 Enrolled, 4-5 per group per project|
|Meeting Day & Time||3/2 - 3/5/2019 on-site at host company|
|Student Time Commitment||1-3 Hours Per Week|
|Company Time Commitment||3-5 Hours|
|Touchpoints & Assignments||Due Date||Type|
Key Project Milestones
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