Capstone – Project

How to help three franchisees collaborate on marketing strategy in the tri-state area

A Collaboration Between

Project Synopsis

Marketing strategy for the tri-state area (we have three locations; Manhattan, Englewood NJ, and Westchester NY all with different owners). Looking at ways we can gain efficiencies in digitial and traditional marketing that we already do. Each location does between $1M and $2.25M in revenue per year. Marketing budget is $5k to $7k per location, per month. We also do free online courses (thousands of users), and planning to launch a new podcast for dog owners for our over 90,000 social media followers.

Instinct is an Inc. 5000 company (#1604).

Project Topics

Company Information

CompanyInstinct Dog Training Inc.
HQNew York
StageSmall Business
Hiring PotentialFormal Internship, Entry Level Full-Time

Company Overview

Instinct was founded on the principle that dogs are family. At each Instinct facility, experienced teams of certified, veterinarian-recommended trainers and behavior consultants are guided by this simple principle, and are committed to providing help and hope to every dog and owner – no matter how difficult a situation may seem – through practical, positive, and effective training and behavior consulting services. (I couldn't upload this brochure due to size: )

Experiential Learning Program Details

SchoolLong Island University C.W. Post (LIU Post)
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
Students Enrolled7 Students Per Project (20 Students Enrolled)
Meeting Day & TimeTuesdays 2:00 - 4:50 PM ET
Student Time Commitment8-15 Hours Per Week
Company Time Commitment1 Hour
Duration12 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type

Key Project Milestones

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Industry Mentors

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