Capstone – Project
How to help three franchisees collaborate on marketing strategy in the tri-state area
A Collaboration Between
Marketing strategy for the tri-state area (we have three locations; Manhattan, Englewood NJ, and Westchester NY all with different owners). Looking at ways we can gain efficiencies in digitial and traditional marketing that we already do. Each location does between $1M and $2.25M in revenue per year. Marketing budget is $5k to $7k per location, per month. We also do free online courses (thousands of users), and planning to launch a new podcast for dog owners for our over 90,000 social media followers.
Instinct is an Inc. 5000 company (#1604).
Experiential Learning Program Details
|School||Long Island University C.W. Post (LIU Post)|
|Engagement Format||Capstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.|
|Students Enrolled||7 Students Per Project (20 Students Enrolled)|
|Meeting Day & Time||Tuesdays 2:00 - 4:50 PM ET|
|Student Time Commitment||8-15 Hours Per Week|
|Company Time Commitment||1 Hour|
|Touchpoints & Assignments||Due Date||Submission|
Key Project Milestones
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