Live Case – Project

Launch Strategy for “HYP” – Habitat Young Professionals

A Collaboration Between

Project Synopsis

Habitat Young Professionals (HYP) are grassroots volunteers who work within local Habitat chapters to create change in their communities. Through the diverse demographic of young professionals and their talents, chapters create unity in sharing the vision of Habitat for Humanity. The Rockford Habitat for Humanity aims to launch a local HYP chapter and would like to ask for your help in developing a targeted recruitment, on-boarding, and retention strategy for young professionals in the Rockford community.

Project Topics

Account Management


Talent Management

Company Information

CompanyRockford Area Habitat for Humanity
HQLoves Park, Illinois
StageSmall Business
Hiring PotentialN/A

Company Overview

Rockford Area Habitat for Humanity is dedicated to building homes, neighborhoods, and lives through improved housing opportunity. We build simple, decent, affordable homes to be sold to families currently living in substandard housing. Rockford Habitat is for families who are ready to make a life-changing commitment to become homeowners. Families are selected on the basis of need for adequate housing, ability to make mortgage payments, and willingness to become partners in the program.

Industry Mentors

Company Admin

Keri Asevedo

[email protected]

Experiential Learning Program Details

SchoolNorthern Illinois University (NIU)
Engagement FormatLive Case - Class Collaboration or Case Competition - This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
CourseBusiness in Action, Spring 2021 (Gorham)
Students Enrolled68
Meeting Day & TimeJacie: Online, Mondays & Wednesday 3:30 - 4:45 PM CT | Jason: Hybrid, Tuesday & Thursday 2:00 - 3:15 PM CT
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration9.57 Weeks

Program Timeline

Touchpoints & Assignments Due Date Submission
Projects Revealed

Projects Revealed

February 02 Event na
Project Launch

Project Launch

February 09 Event na
Project Check-In

Project Check-In

March 23 Event na
Final Presentations

Final Presentations

April 13 Event na

Key Project Milestones

  • February 22, 2021 - Deep Dive into Habitat for Humanity & ReStore

    • What is Habitat for Humanity?
    • How is it run? How does the affiliate network operate?
    • What is the ReStore? How does it relate to Habitat for Humanity?
    • Review (umbrella agency)
    • Review (local org / project partner)
    • Review Internal Communication Network / Intranet “My Habitat”
      • See Attachments for Login Credentials!
    • Bonus: Go visit the Rockford ReStore
      • Attend: ReStore Orientation, Retore 101 Course

    Suggested Deliverable:

    Prepare an in-class presentation on your understanding of Habitat for Humanity and the ReStore Model

  • March 12, 2021 - Identify Strategies for Engaging Volunteer Prospects

    • What is Rockford Habitat for Humanity looking for in recruits for the HYP Program? What particular characteristics and skills do they possess?
    • Where are these target supporters found (e.g. college campuses, professional organizations, clubs)?
    • What are the best channels for reaching these young professionals?
    • What are effective tactics for engaging young professionals in volunteerism?
    • Considering the benefits of HYP membership, how can HYP respond to unmet needs or wants of young professionals in the Rockford area?
    • How does the social ecology of Rockford create recruitment opportunities for the Rockford HYP program?

    Deep Dive on the HYP Program and its Volunteer System

    • What is the relationship between HYP and Habitat for Humanity?
    • What is the size and geographic distribution of the HYP organization?
    • What is the purpose of the HYP Program? What are the program objectives?
    • What roles do volunteers perform?
    • What are some of the ways local HYP organizations engage their volunteers?
    • How have other chapters of Habitat for Humanity rolled out successful HYP programs?
    • What does the HYP program offer young professionals who volunteer for this program?
    • What is Humanity looking for in recruits for the HYP Program?
    • Who is responsible for recruitment at Rockford?
    • What are the recruitment goals?


    Suggested Deliverable:

    Develop a volunteer recruitment strategy for Rockford’s Habitat for Humanity’s HYP Program and develop a report and presentation on Habitat for Humanity’s HYP Volunteer Program

  • April 22, 2021 - Propose a HYP Launch Strategy

    • What must the Rockford’s Habitat for Humanity leadership consider when trying to launch the HYP Program?
    • How would you recommend recruiting volunteers for the program? What tactics do you suggest for reaching the target audience (e.g. digital marketing, special events, in-person outreach, volunteer platforms, school/company partnerships, etc.)
    • What messages/content would most effectively motivate the target audience to volunteer?
    • How can Rockford HYP assess the effectiveness of their recruitment strategies?
    • What resources are required to launch the HYP Program?
    • What benefits would Rockford’s Habitat for Humanity experience through a successful launch of the HYP Program?

    Suggested Deliverable:

    Develop a HYP Launch strategy, including recommended recruitment tactics and program goals

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.