Live Case – Project

Improving customer understanding, engagement, sales conversions and loyalty

A Collaboration Between

Project Synopsis

GOOD NEWS - Our company has a very innovative product, nothing else like it on the market. BAD NEWS - Nothing else like it, so consumer education is required to overcome skepticism We have been marketing the product for about 5 years now and have made some progress, but we are still challenged to find the right messaging and media platforms for specific target audiences to optimize marketing efficiency.

Project Topics

Company Information

CompanyVKTRY Gear
HQN/A
RevenueN/A
EmployeesN/A
StageN/A
Hiring PotentialN/A
Website

Company Overview

N/A

Experiential Learning Program Details

SchoolMontclair State University
Engagement FormatLive Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
CourseMBA Business Consulting (Fall 2021)
Level
  • All Graduate
Students Enrolled20 (4 Groups of 5 Students)
Meeting Day & TimeTBD
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration13.57 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type
REMINDER OF CONFIDENTIALITY

REMINDER OF CONFIDENTIALITY

During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
September 4th, 2021 Event na
Kickoff Evaluation Due

Kickoff Evaluation Due

September 5th, 2021 Evaluation evaluation
OFFICIAL PROJECT LAUNCH

OFFICIAL PROJECT LAUNCH

September 6th, 2021 Event na
Kickoff Meeting

Kickoff Meeting

Virtual kickoff with industry partners
September 6th, 2021 Event na
Temp Check #1 Due

Temp Check #1 Due

September 27th, 2021 Evaluation evaluation
Temp Check #2 Due

Temp Check #2 Due

October 18th, 2021 Evaluation evaluation
Temp Check #3 Due

Temp Check #3 Due

November 15th, 2021 Evaluation evaluation
OFFICIAL PROJECT END

OFFICIAL PROJECT END

December 10th, 2021 Event na
SUBMIT FINAL DELIVERABLE SUBMIT FINAL DELIVERABLE
December 10th, 2021 Submission Required submission-required
Final Self Evaluation Due

Final Self Evaluation Due

December 12th, 2021 Evaluation evaluation
Final Peer Evaluation Due

Final Peer Evaluation Due

December 12th, 2021 Evaluation evaluation

Key Project Milestones

Project Resources

There are no resources currently available

Industry Mentors

Company Admin

Stephen Wasik

[email protected]

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.