Live Case – Project

Go-to-Market Strategy for IT Helpdesk Outsourcing Service

A Collaboration Between

Project Synopsis

Porteiro Solutions provides a variety of business solutions to the public and private sector. They aim to support organizations as they scale through Human Resources, IT Help Desk, and Marketing consulting services. Porteiro delivers creative solutions to help clients grow sustainably and efficiently and offers market competitive rates. Their team includes functional practitioners and thought leaders who live these services every day.

We are looking for creative and driven individuals to participate in an incredible, competitive summer internship program. By participating in this internship program, you’ll gain incredible reference-worthy experience working with leadership on designing an implementable strategic solution. There are also opportunities for follow-on employment if you enjoy your experience working at the company!

Project Topics

Growth Strategy

Research & Development

Sales & Business Development

Company Information

CompanyPorteiro Solutions
HQWhite Plains, NY 10601
Revenue<100,000,
Employees5-10
StageEstablished Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time
Websitehttps://www.porteirosolutions.com/

Company Overview

Porteiro is a Portuguese word that means "concierge," which aligns with our white glove service approach. Porteiro Solutions We solve business problems through talent acquisition, talent management, logistics, and marketing-related professional services. Porteiro Solutions is a subsidiary of K&A Engineering, the fastest growing engineering firm serving the power industry Porteiro's delivery and implementation model is based in the US and overseas (in Nepal) Porteiro is a minority owned business enterprise

Experiential Learning Program Details

SchoolCapSource
Engagement FormatLive Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
CoursePorteiro Solutions Summer Internship
LevelN/A
Students EnrolledN/A
Meeting Day & TimeN/A
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration8.43 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type
STUDENT ON-BOARDING BEGINS

STUDENT ON-BOARDING BEGINS

May 24th, 2021 Event na
Pre-Kickoff Happy Hour

Pre-Kickoff Happy Hour

@4:00 PM ET - Join us for a casual, pre-kickoff happy hour meet and greet! Join: meet.google.com/ydf-vkdj-ekx
May 27th, 2021 Event na
REMINDER OF CONFIDENTIALITY

REMINDER OF CONFIDENTIALITY

During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
May 28th, 2021 Event na
COMPLETE KICK-OFF EVALUATION

COMPLETE KICK-OFF EVALUATION

May 31st, 2021 Event na
OFFICIAL INTERNSHIP KICKOFF WEB CONFERENCE

OFFICIAL INTERNSHIP KICKOFF WEB CONFERENCE

@ 1:00pm  ET Link: TBD
June 1st, 2021 Event na
WEEKLY WEB CONFERENCE / CHECK-IN

WEEKLY WEB CONFERENCE / CHECK-IN

@ 10:00 AM ET Link: TBD
June 9th, 2021 Event na
UPLOAD MILESTONE #1 DELIVERABLE UPLOAD MILESTONE #1 DELIVERABLE
June 11th, 2021 Submission Required submission-required
COMPLETE TEMPERATURE CHECK SURVEY #1

COMPLETE TEMPERATURE CHECK SURVEY #1

June 13th, 2021 Event na
WEEKLY WEB CONFERENCE / CHECK-IN

WEEKLY WEB CONFERENCE / CHECK-IN

@ 10:00 AM ET Link: TBD
June 16th, 2021 Event na
WEEKLY WEB CONFERENCE / CHECK-IN

WEEKLY WEB CONFERENCE / CHECK-IN

@ 10:00 AM ET Link: TBD
June 23rd, 2021 Event na
UPLOAD MILESTONE #2 DELIVERABLE UPLOAD MILESTONE #2 DELIVERABLE
June 25th, 2021 Submission Required submission-required
WEEKLY WEB CONFERENCE / CHECK-IN

WEEKLY WEB CONFERENCE / CHECK-IN

@ 10:00 AM ET Link: TBD
June 30th, 2021 Event na
WEEKLY WEB CONFERENCE / CHECK-IN

WEEKLY WEB CONFERENCE / CHECK-IN

@ 10:00 AM ET Link: TBD
July 7th, 2021 Event na
UPLOAD MILESTONE #3 DELIVERABLE UPLOAD MILESTONE #3 DELIVERABLE
July 9th, 2021 Submission Required submission-required
COMPLETE TEMPERATURE CHECK SURVEY #2

COMPLETE TEMPERATURE CHECK SURVEY #2

July 11th, 2021 Event na
WEEKLY WEB CONFERENCE / CHECK-IN

WEEKLY WEB CONFERENCE / CHECK-IN

@ 10:00 AM ET Link: TBD
July 14th, 2021 Event na
WEEKLY WEB CONFERENCE / CHECK-IN

WEEKLY WEB CONFERENCE / CHECK-IN

@ 10:00 AM ET Link: TBD
July 21st, 2021 Event na
UPLOAD MILESTONE #4 DELIVERABLE UPLOAD MILESTONE #4 DELIVERABLE
July 23rd, 2021 Submission Required submission-required
FINAL PRESENTATIONS

FINAL PRESENTATIONS

@ 1:00 PM ET Link: TBD
July 28th, 2021 Event na
WRAP UP PEER EVALUATION DUE

WRAP UP PEER EVALUATION DUE

July 30th, 2021 Event na
WRAP UP SELF REFLECTION DUE

WRAP UP SELF REFLECTION DUE

July 30th, 2021 Event na
WRAP-UP WEBINAR

WRAP-UP WEBINAR

Meeting link: TBD
August 4th, 2021 Event na

Key Project Milestones

  • June 11, 2021 - Produce a Research Report on IT Help Desk Outsourcing Service

    • What is Porteiro Solutions?
    • What is IT Help Desk Outsourcing?
    • What services are typically included when outsourcing IT Help Desk Services?
    • How large of an industry is it?
    • Who are the key players?
    • What makes them unique?
    • What price point and technology do they offer?
    • Are these companies profitable? How much does it cost to implement IT Help Desk Services?
    • Why do companies and organizations outsource IT Help Desk?

    Suggested Deliverable:

    Produce a Research Report on IT Help Desk Outsourcing Service

  • June 25, 2021 - Target Audience Analysis

    • Who typically purchases IT Help Desk Services? What types of organizations?
    • How can you segment these groups?  (E.g. Non-Profit, NGOs, Government, Technology Startups, Large Tech Enterprises)
    • How does IT Help Desk Services vary segment to segment?
    • Are there on-shoring vs. offshoring requirements for these segments?
    • Do they preference minority-owned business?
    • What role within a company typically makes this purchase? (Customer Archetype)
    • Where do they gather and meet?
    • How can you effectively reach these prospects?

    Suggested Deliverable:

    Produce a Target Audience Analysis Report

  • July 9, 2021 - Select a Target Audience Segment & Conduct a Deep-Dive Analysis

    • What target audience segment presents the best opportunity for Porteiro?
    • What is the size of this industry segment? Why do you feel they are the best fit for Porteiro?
    • What resources have you been using to learn more about this target audience segment?
    • Where does this audience gather?
    • Can you provide a few examples of organizations that would fit within your target audience?
    • Can you conduct 1-3 customer interviews in an effort to learn more about their interests and needs surrounding IT Help Desk Services?
      • Are they aware this service exists?
      • Do they use a current service provider or handle internally?
      • Have they tried outsourcing yet?
      • Do they have a plan for how to solve these problems as they scale?
      • What are the one-time & annual spend on conducting IT Help Desk Services Internally vs. Externally?

    Suggested Deliverable:

    Produce a Target Audience Segment Deep Dive, highlighting outcomes from 1st person research and customer interviews

  • July 23, 2021 - Produce a Go-To-Market Playbook for your Target Audience Segment

    • How can Porteiro solutions go-to-market addressing your suggested segment as an IT Help Desk Outsourcing provider?
    • What sales and marketing techniques do you recommend to get in front of customers?
    • What other tools and techniques might you recommend for Porteiro to get their service off the ground?
    • If you’re go-to-market strategy is successful, how would you measure success?

    Suggested Deliverable:

    Produce a Go-To-Market Playbook for your Target Audience Segment

Project Resources

There are no resources currently available

Industry Mentors

Company Admin

Bryan Landry

[email protected]

Company Admin

Mona Dougherty

[email protected]

Company Admin

john blowers 

[email protected]

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

Student

Prabhat Tyagi

[email protected]

Student

Nathan Freeman

[email protected]

Student

Amardeep Singh

[email protected]

Student

Ornella Bahidika

[email protected]

Student

Jessie Sharon

[email protected]

Student

Michael Hattaway 

[email protected]

Student

Aabha Mishra

[email protected]

Student

sahil kak

[email protected]