Live Case – Project

Launching B to C eCommerce strategy for Iconic Candy Company

A Collaboration Between

Project Synopsis

– Competitive Analysis
– Deep Dive in Product and Performance
– Review of Current Marketing Strategy
– Strategy & Recommendations to improve Digital Marketing
– Social Media
– Digital Marketing Calendar (How to spend our money across different verticals)
– Measuring Success (Marketing360 Platform)
– How can we increase engagement and following

– Launching eCommerce Website in the Fall
– How to leverage our marketing (B to C) in order to maximize our conversions on the new eCommerce Site

Project Topics

Account Management

Company Information

CompanyIconic Candy
HQCarle Place, NY
RevenueUnlisted
Employees10-25
StageMedium Business
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time
Websitehttp://www.IconicCandy.com

Company Overview

Iconic Candy is a new candy company that works on gaining the intellectual property of retro candies that have been long gone from the candy market and brings them back in their original form.

Experiential Learning Program Details

SchoolMontclair State University
Engagement FormatLive Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
CourseMBA Business Consulting (Fall 2021)
Level
  • All Graduate
Students Enrolled20 (4 Groups of 5 Students)
Meeting Day & TimeTBD
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration13.57 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type
REMINDER OF CONFIDENTIALITY

REMINDER OF CONFIDENTIALITY

During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
September 4th, 2021 Event na
Kickoff Evaluation Due

Kickoff Evaluation Due

September 5th, 2021 Evaluation evaluation
OFFICIAL PROJECT LAUNCH

OFFICIAL PROJECT LAUNCH

September 6th, 2021 Event na
Kickoff Meeting

Kickoff Meeting

Virtual kickoff with industry partners
September 6th, 2021 Event na
Temp Check #1 Due

Temp Check #1 Due

September 27th, 2021 Evaluation evaluation
Temp Check #2 Due

Temp Check #2 Due

October 18th, 2021 Evaluation evaluation
Temp Check #3 Due

Temp Check #3 Due

November 15th, 2021 Evaluation evaluation
OFFICIAL PROJECT END

OFFICIAL PROJECT END

December 10th, 2021 Event na
SUBMIT FINAL DELIVERABLE SUBMIT FINAL DELIVERABLE
December 10th, 2021 Submission Required submission-required
Final Self Evaluation Due

Final Self Evaluation Due

December 12th, 2021 Evaluation evaluation
Final Peer Evaluation Due

Final Peer Evaluation Due

December 12th, 2021 Evaluation evaluation

Key Project Milestones

Project Resources

There are no resources currently available

Industry Mentors

Company Admin

Jordan Wiesen 

[email protected]

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.