Capstone – Project

Leveraging Data and Industry Due Diligence to Provide Recommendations to a Language-Based Education Technology Platform

A Collaboration Between

Project Synopsis

Conversifi, formally launching this Spring, is a company trying to inspire cultural exchange through foreign language learning. Their novel concept of connecting language learners with language experts on a global stage requires much planning and execution. The team needs help tracking and analyzing data tied to their test pilots and initial launch. In addition, the company intends to raise money based on their beta performance and industry expertise. The company needs help analyzing different areas of their industry and business model in order to prepare for that effort.

Project Topics

Data Management

Growth Strategy

Marketing

Operations

Product Design & Development

Reporting, Financial Planning & Analysis

Company Information

CompanyConversifi
HQD.C.
RevenueUnlisted
Employees1-5
StageEstablished Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time
Websitehttps://beta.conversifi.com/login

Company Overview

Conversifi connects foreign language learners with native speakers for language practice and cross-cultural exchange.

Experiential Learning Program Details

SchoolUniversity Of Maryland
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
Course
LevelGraduate
Students Enrolled20
Meeting Day & TimeWeekly Monday and Wednesday 3-5
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
DurationN/A

Program Timeline

Touchpoints & Assignments Due Date Type

Key Project Milestones

  • February 2, 2018 - Competitive Analysis & Product Performance Analysis

    • As an on-boarding exercise, Conversifi wants to get you up-to-speed on their product and industry.

  • February 2, 2018 - Competitive Analysis & Product Performance Analysis

    • As an on-boarding exercise, Conversifi wants to get you up-to-speed on their product and industry.

  • February 16, 2018 - Beta Data Deep Dive & Analysis

    • During the fall, SpeakApp performed some initial testing of their product on a few hundred users. They’re interested in developing insights from that initial cohort of users that can inform their strategy moving forward.

  • February 16, 2018 - Beta Data Deep Dive & Analysis

    • During the fall, SpeakApp performed some initial testing of their product on a few hundred users. They’re interested in developing insights from that initial cohort of users that can inform their strategy moving forward.

  • March 2, 2018 - Distribution Channel Mapping

    • Conversifi has some assumptions about their sales and distribution model, but this is mostly untested at this point. They’re looking for help in better understanding the key players when it comes to their sales process.

  • March 2, 2018 - Distribution Channel Mapping

    • Conversifi has some assumptions about their sales and distribution model, but this is mostly untested at this point. They’re looking for help in better understanding the key players when it comes to their sales process.

  • March 16, 2018 - Deep Dive on Launch Data

    • Conversifi will be collecting a massive amount of raw data based on how their users are interacting with their product and how customers are interacting with their organization. They need help organizing this into actionable information and using their data to create future projections and benchmarks for improvements. Conversifi would also appreciate recommendations on additional data they should collect moving forward.

  • March 16, 2018 - Deep Dive on Launch Data

    • Conversifi will be collecting a massive amount of raw data based on how their users are interacting with their product and how customers are interacting with their organization. They need help organizing this into actionable information and using their data to create future projections and benchmarks for improvements. Conversifi would also appreciate recommendations on additional data they should collect moving forward.

  • April 13, 2018 - Financial Projections & Fundraising Planning

    • Review current projections and help flesh out more thorough projections based on what you’ve learned about the company and industry thus far.
    • How should Conversifi proceed with fundraising? Based on their growth plan, how long is their runway and how much more money will they likely need when they get there?
    • Would you change anything about their pricing or revenue model?

  • April 13, 2018 - Financial Projections & Fundraising Planning

    • Review current projections and help flesh out more thorough projections based on what you’ve learned about the company and industry thus far.
    • How should Conversifi proceed with fundraising? Based on their growth plan, how long is their runway and how much more money will they likely need when they get there?
    • Would you change anything about their pricing or revenue model?

  • May 4, 2018 - Final Presentation (including help on the Pitch Deck)

    • Conversifi is looking for a comprehensive overview of the work that was done
    • They will also need help improving their investor-facing pitch deck and sourcing ideas for marketing their public rollout following the pilot. What insights from this project are especially useful to highlight in that deck?

  • May 4, 2018 - Final Presentation (including help on the Pitch Deck)

    • Conversifi is looking for a comprehensive overview of the work that was done
    • They will also need help improving their investor-facing pitch deck and sourcing ideas for marketing their public rollout following the pilot. What insights from this project are especially useful to highlight in that deck?

Project Resources

There are no resources currently available

Industry Mentors

There are currently no supervisors assigned.

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.