Capstone – Project

Market analysis for writing and critical thinking in the workplace

A Collaboration Between

Project Synopsis

Prompt is a fast-growing edtech company focusing on English writing skills. We have an English and Workplace Writing Foundations Course and Assessment/Certificate launching in India in August. Prompt currently has two employees in India who have been engaging with universities and companies in the market. There are many universities that will use the product with their students in the fall. We’re trying to get more information on the following:
1. How are writing and critical thinking perceived by university placement offices, hiring managers, and learning and development departments within companies? How does this differ by type of university and company?
2. How are writing and critical thinking being evaluated (if at all) in the hiring and promotion process?
3. What are companies and universities actively doing about writing and critical thinking skills?
4. What should Prompt’s distribution plan be for the workplace writing course? How should we think about pricing and additional upsell offerings (e.g., self-guided versus with instructors)? What universities and companies should we target and who should we target?

We expect students will conduct a market survey of the relevant parties as well as do deep-dive interviews with relevant parties to gain insights into their views on writing and critical thinking. Prompt can provide funds as needed to get participants.

Project Topics

Marketing

Reporting, Financial Planning & Analysis

Research & Development

Company Information

CompanyPrompt
HQNew York
RevenueUnlisted
Employees50-100
StageEstablished Startup
Hiring PotentialFormal Internship, Entry Level Full-Time, Upper Level Full-Time
Websitehttps://prompt.com

Company Overview

Prompt’s mission is to make people better writers. We do this in three ways: (1) software for educators to efficiently grade and provide feedback on essays, (2) tools to guide people through developing and structuring content, and (3) writing tutoring at scale provided by Prompt's network of writing tutors or the staff of any organization. Prompt's SaaS products and writing tutoring services are used by hundreds of organizations and thousands of students.

Experiential Learning Program Details

SchoolDr. D Y Patil B School (DPU)
Engagement Format -
CourseDPU Student Consulting Experience
Level
  • All Graduate
Students Enrolled127
Meeting Day & TimeTBD
Student Time Commitment8-15 Hours Per Week
Company Time Commitment2 Hours
Duration7.14 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type
DPU PRE-KICKOFF Q&A @ 8:00 AM ET

DPU PRE-KICKOFF Q&A @ 8:00 AM ET

July 23rd, 2021 Event na
REMINDER OF CONFIDENTIALITY

REMINDER OF CONFIDENTIALITY

During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
July 23rd, 2021 Event na
Teams Finalized & Shared with Industry Partner

Teams Finalized & Shared with Industry Partner

 
July 25th, 2021 Event na
UPLOAD YOUR RESUME UPLOAD YOUR RESUME
 
July 26th, 2021 Submission Required submission-required
KICKOFF EVALUATION DUE

KICKOFF EVALUATION DUE

July 26th, 2021 Evaluation evaluation
Professional Development Session with Greg Zlevor, Westwood International

Professional Development Session with Greg Zlevor, Westwood International

July 27th, 2021 Event na
OFFICIAL PROJECT KICKOFF @ 8:00 AM ET

OFFICIAL PROJECT KICKOFF @ 8:00 AM ET

Industry Partner to Share Calendar Invite with Web Conference Details
July 27th, 2021 Event na
UPLOAD MILESOTNE #1 DELIVERABLE UPLOAD MILESOTNE #1 DELIVERABLE
August 3rd, 2021 Submission Required submission-required
TEMP CHECK #1 DUE

TEMP CHECK #1 DUE

August 10th, 2021 Evaluation evaluation
UPLOAD MILESOTNE #2 DELIVERABLE UPLOAD MILESOTNE #2 DELIVERABLE
 
August 18th, 2021 Submission Required submission-required
TEMP CHECK #2 DUE

TEMP CHECK #2 DUE

August 31st, 2021 Evaluation evaluation
UPLOAD MILESOTNE #3 DELIVERABLE UPLOAD MILESOTNE #3 DELIVERABLE
 
September 1st, 2021 Submission Required submission-required
Final Presentations

Final Presentations

Link provided by Industry Partner
September 14th, 2021 Event na
OFFICIAL PROJECT END

OFFICIAL PROJECT END

September 15th, 2021 Event na
UPLOAD FINAL PRESENTATION UPLOAD FINAL PRESENTATION
September 15th, 2021 Submission Required submission-required
UPLOAD FINAL REPORT UPLOAD FINAL REPORT
September 15th, 2021 Submission Required submission-required
PEER EVALUATION DUE

PEER EVALUATION DUE

September 17th, 2021 Evaluation evaluation
SELF EVALUATION DUE

SELF EVALUATION DUE

September 17th, 2021 Evaluation evaluation

Key Project Milestones

  • August 3, 2021 - Deep Dive Into Prompt

    • What are the mission, values, and priorities of the organization?
    • What is the scope and size of the organization?
    • What does the organization do? How would you describe their programs and activities?
    • Who are the target customers of their products and services?
    • What are their key initiatives, current and planned?
    • How is organizational success defined and measured?

    Suggested Deliverable:

    Internal report

  • August 18, 2021 - Company-focused Market Analysis

    • Gather information on current perspectives and practices:
      • How are writing and critical thinking perceived by hiring managers and learning and development departments within companies? How does this differ by type of company?
      • How are writing and critical thinking being evaluated (if at all) in the company hiring and promotion process? What are the costs associated with these strategies?
      • What are companies and universities actively doing about writing and critical thinking skills? What are the costs associated with these strategies?
      • Who are the collaborators (other universities and companies) in these efforts?
      • What needs are not being filled?
    • Suggestions:
      • Survey of target audience – top HR and learning and development people to get their perspective
      • Deep dive interviews – collecting information so to synthesize and inform decision-making on how to best approach the market in India

    Suggested Deliverable:

    Market Analysis Report & Presentation

  • September 1, 2021 - University-focused Market Analysis

    • Gather information on current perspectives and practices:
      • How are writing and critical thinking perceived by university placement offices? How does this differ by type of university?
      • How are writing and critical thinking skills being evaluated in the university recruitment and admissions process? What are the costs associated with these strategies?
      • What are universities actively doing about writing and critical thinking skills? What are the costs associated with these strategies?
      • Who are the collaborators (other universities and companies) in these efforts?
      • What needs are not currently being filled?
    • Suggestions:
      • Survey of target audience – top HR and learning and development people at the University to get their perspective
      • Deep dive interviews – collecting information so to synthesize and inform decision-making on how to best approach the market in India

    Suggested Deliverable:

    Market Analysis Report & Presentation

  • September 15, 2021 - Synthesize Data & Make Recommendations for a Distribution Plan

    • What should Prompt’s distribution plan be for the workplace writing course?
    • What messaging would be most effective?
    • What universities and companies should we target and who should we target?
    • How should we think about pricing and additional upsell offerings (e.g., self-guided versus with instructors)?

    Suggested Deliverable:

    Written Report & Presentation

Project Resources

There are no resources currently available

Industry Mentors

Company Admin

Mark Agerwala

[email protected]

Academic Mentors

Instructor

Rupesh Andhrutkar 

[email protected]

Assigned Students

Student

Deepak Tripathi

[email protected]

Student

Diksha Gupta

[email protected]

Student

Divyansh Sharma

[email protected]

Student

Ekta Morya

[email protected]

Student

Ganesh Balu

[email protected]

Student

Gautam Arora

[email protected]

Student

Mohammad Gilman

[email protected]