Capstone – Project

Market Strategy for New Product

A Collaboration Between

Project Synopsis

Market Strategy for New Product

100 For All’s flagship fundraising product “100 Luxury Water” provides venues with a unique way to show customers that they are dedicated to giving back while providing a high end choice of water. While having small success being placed at NYC nightlife venues and New York Fashion Week events, we aim to strategize and implement an efficient plan to grow our brand and clean water impact. With each of our bottles providing 25 years of clean water we seek to work with young minds in creating a plan find new ways to reach distributors and clients for reaching these impact goals.

Project Topics

Company Information

Company100 For All
HQHerndon, Virginia
StagePre-Revenue Startup
Hiring PotentialN/A

Company Overview

AART is a non-profit 501c3 dedicated to educating children in need with free preschool programs in their communities.

AART prepares children for a positive and successful entry into elementary school and engages volunteers of all ages in the lively and inspiring process of educating and mentoring young minds.

AART is about avoidance. We believe the best way to solve a problem is to prevent it from happening in the first place. We know that children who start Kindergarten unprepared are behind their peers, needing extensive remedial instruction costing an extra $3,500 per child annually.

Experiential Learning Program Details

SchoolAdelphi University
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
CourseAdelphi University’s Jagger Fellows Program- Capstone Summer2020
Students EnrolledN/A
Meeting Day & TimeN/A
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration19.43 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type
Official Project Kickoff

Official Project Kickoff

We'll web conference company senior leadership into class to introduce the company, meet the students, and discuss the project goals.
June 12th, 2020 Event na
Final Presentations Final Presentations
Students will present final insights to the company's senior leadership. Please upload the final deliverables.
August 7th, 2020 Submission Required submission-required

Key Project Milestones

  • June 8, 2020 - 100 For All on boarding

    We will use this intro meeting to get to know each other and how to best maximize everyone’s experience. -Discuss companies past, present, and future goals/timelines -Grant google drive access and overview folders with current/past assets -Go over product deck

    Suggested Deliverable:

    -Research other product decks -Research Luxury Water market and its competitors, Create spreadsheet detailing competitor brands and details(cost, type, size, etc…) -Research growth strategy and present ideas on how to best present our bottles to new markets.        Present key points next week. -Creative: brainstorm innovative ideas based on what interns now know about 100 For All. How can we help the most? Where do you see our bottle working best?

  • July 13, 2020 - Analysis of research and structure

    We will review our research, structure, decks and assets created over the past few weeks and analyze our current status in regards to reaching our goals.

    Suggested Deliverable:

    To reach this milestone our team will have completed: -growth strategy -market strategy -market research -impact metrics -decks/assets completed -product test/launch plan

  • August 10, 2020 - Final Edits

    In our final week review we will analyze and asses the assets we have created together and polish off any necessary changes. Our goal will be to have all materials finalized and ready to be scene by the appropriate potential partners we seek to make relationships with.

    Suggested Deliverable:


Project Resources

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Industry Mentors

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Academic Mentors

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Assigned Students

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