Live Case – Project

Marketing & Customer Acquisition

A Collaboration Between

Project Synopsis

N/A

Project Topics

Corporate Social Responsibility

Growth Strategy

Marketing

Operations

PR & Communications

Purchasing, Logistics, Supply Chain

Sales & Business Development

Company Information

CompanyFloe Oral Care
HQUnited States
RevenueUnlisted
Employees1-5
StagePre-Revenue Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time
Websitehttps://www.getfloe.com

Company Overview

Over 3.6 billion toothbrushes end up in oceans and landfills every year. To do this, we are creating a closed-loop subscription box featuring key dental products, sent directly to you every quarter. FLOE is also developing a platform to connect patients with a curated network of leading dental clinics.

Industry Mentors

There are currently no supervisors assigned.

Experiential Learning Program Details

SchoolFordham University
Engagement FormatLive Case - Class Collaboration or Case Competition - This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
Course
LevelGraduate
Students Enrolled40-60
Meeting Day & TimeWednesday, April 22nd 3:30 - 6:00 PM ET
Student Time Commitment1-3 Hours Per Week
Company Time Commitment2 Hours
DurationN/A

Program Timeline

Touchpoints & Assignments Due Date Submission

Key Project Milestones

  • April 22, 2020 - BUILDING OUT INSTAGRAM STRATEGY

    • How would you recommend improving Floe’s current Instagram page?
    • Where does Floe’s audience congregate on Instagram? 
    • What asset/advertisement needs to be produced in order to engage audience?
      • What should the ad look and feel like?
    • What should be the call-to-action for the Instagram ad?
    • What would be the estimated cost of this 3-month campaign?
    • How would you measure success?
    • What other social channels might be beneficial for longer term social media planning?
    • How does this Instagram campaign feed into the broader social media strategy?

    Suggested Deliverable:

    • Prepare for 5-Minute Debrief
  • April 22, 2020 - BUILDING OUT B2D2C (BUSINESS-TO-DENTIST-TO-CONSUMER) MARKETING STRATEGY

    • What’s in it for the dentists and how do you influence them?
    • How do you reach the dentists? Where do they gather?
    • What materials do the dentists need in order to support Floe?
    • How would consumers redeem the offer?
    • What would on-boarding a new dentist look like?
    • How much would this campaign cost?
    • How would you measure success?

    Suggested Deliverable:

    • Prepare for 5-Minute Debrief
  • April 22, 2020 - HOW TO EDUCATE CONSUMERS ABOUT ENGAGING IN FLOE'S SOCIAL PROMISE

    • How would you educate consumers on Floe’s Social Innovation?
    • How could you monitor/gamify/reward the recycling portion of the model?
    • How can packaging be optimized for delivery and return in a more sustainable way?
    • How can Floe measure the positive impact on society?
    • Who might Floe be able to partner with that offers similar products with a recycle social promise?

    WHAT EMERGING TECHNOLOGIES EXIST THAT MIGHT SUPPORT FLOE’S BUSINESS

    • Consider interesting technology that might be added to inform consumers about Floe’s social mission

    Suggested Deliverable:

    • Prepare for 5-Minute Debrief

Project Resources

There are no resources currently available

Academic Mentors

Instructor

Robert Gach

[email protected]

Assigned Students

There are currently no students assigned.