Live Case – Project

Marketing Plan for We Sow We Grow

A Collaboration Between

Project Synopsis

We Sow We Grow needs your assistance building a long term, sustainable marketing strategy. First, they need your help defining their target audience so they can build proper marketing communications. Of course, since We Sow We Grow is a non-profit, it’s important to consider best practices for marketing and branding when it comes to events and fundraising for our entity specifically.

It’s important to note that We Sow We Grow relies on donations and fundraisers a LOT and we don’t want our audience to become tired of seeing us asking for money more than we are offering them content that applies to why they follow and support us in the first place. We are looking for innovative tactics that we can use to brand and position our organization for success over the long term.

For example, how can we assemble a newsletter and other social media platforms so we can better engage existing and new community members.

Ultimately, we’re excited to review your proposal for a comprehensive marketing plan, including the appropriate marketing mix to ensure long term sustainability.

Project Topics

Corporate Social Responsibility

Marketing

Company Information

CompanyWe Sow We Grow
HQChicago, IL
RevenueN/A
EmployeesUnlisted
StageEstablished Startup
Hiring PotentialFollow-on Projects, Formal Internship
Websitehttp://wesowwegrow.org/

Company Overview

The We Sow We Grow Project began as a small community garden plot in West Pullman, Chicago in 2016. As our Executive Director shared the progression photos of the project, questions were asked, and a gardening movement was born. All from the desire to no longer see empty plots of land on the city’s Southside… While the urban farm focuses on supporting those in the community, the larger online community is stemmed in creating gardeners in all walks of life. We are looking forward to expanding our offerings and collaborating with agricultural enthusiasts everywhere.

Experiential Learning Program Details

SchoolNorthern Illinois University (NIU)
Engagement FormatLive Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
CourseBusiness in Action, Fall 2021 (Rosenfelder) – We Sow We Grow
LevelUndergraduate
Students Enrolled68
Meeting Day & TimeJacie: Online, Mondays & Wednesday 3:30 - 4:45 PM CT
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration13.57 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type
REMINDER OF CONFIDENTIALITY

REMINDER OF CONFIDENTIALITY

During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
September 3rd, 2021 Event na
KICKOFF SURVEY DUE

KICKOFF SURVEY DUE

September 5th, 2021 Evaluation evaluation
OFFICIAL PROJECT LAUNCH

OFFICIAL PROJECT LAUNCH

Student on-boarding and project-matching survey complete
September 8th, 2021 Event na
UPLOAD MILESTONE #1 DELVERABLE UPLOAD MILESTONE #1 DELVERABLE
September 24th, 2021 Submission Required submission-required
TEMP CHECK #1 DUE

TEMP CHECK #1 DUE

September 26th, 2021 Evaluation evaluation
COMPANY Q&A WEBINAR DURING CLASS TIME (8 AM, 12:30 PM, 2 PM CT)

COMPANY Q&A WEBINAR DURING CLASS TIME (8 AM, 12:30 PM, 2 PM CT)

September 27th, 2021 Event na
TEMP CHECK #2 DUE

TEMP CHECK #2 DUE

October 10th, 2021 Evaluation evaluation
UPLOAD MILESTONE #2 DELIVERABLE UPLOAD MILESTONE #2 DELIVERABLE
October 22nd, 2021 Submission Required submission-required
COMPANY Q&A WEBINAR #2 DURING CLASS TIME (8 AM, 12:30 PM, 2 PM CT)

COMPANY Q&A WEBINAR #2 DURING CLASS TIME (8 AM, 12:30 PM, 2 PM CT)

October 25th, 2021 Event na
TEMP CHECK #3 DUE

TEMP CHECK #3 DUE

November 7th, 2021 Evaluation evaluation
UPLOAD FINAL DELIVERABLES UPLOAD FINAL DELIVERABLES
 
November 29th, 2021 Submission Required submission-required
OFFICIAL PROJECT FINAL PRESENTATIONS (8 AM, 12:30 PM, 2 PM CT)

OFFICIAL PROJECT FINAL PRESENTATIONS (8 AM, 12:30 PM, 2 PM CT)

 
December 1st, 2021 Event na
PEER ASSESSMENT DUE

PEER ASSESSMENT DUE

December 5th, 2021 Evaluation evaluation
SELF ASSESSMENT DUE

SELF ASSESSMENT DUE

December 5th, 2021 Evaluation evaluation

Key Project Milestones

  • September 24, 2021 - Deep Dive on We Sow We Grow Marketing Strategy & Vision

    • Who is We Sow We Grow?
    • What makes them unique?
    • What marketing channels are currently being used?
    • What do you think about the performance?
    • What about the reach?
    • Do you think these channels help in terms of branding and user conversion? Why or why not?

    Suggested Deliverable:

    • Present your understanding of the We Sow We Grow organization and you initial findings on the marketing deep dive
  • October 22, 2021 - Marketing Strategy Deep Dive

    Broader background research on marketing:

    • Who are We Sow We Grow’s biggest competitors? How are they marketing? What can we learn from them?
    • How do top non-profits think about marketing as part of their organization?

    Begin to think through and outline your marketing strategy:

    • What outcomes is the marketing strategy supposed to drive?
    • What are the key components of a marketing strategy?
    • What channels should they be using?
    • How do you achieve great marketing outcomes for a shoe string budget?

    Suggested Deliverable:

    • Present your background research on marketing best practices and establish outline for overall sustainable marketing strategy
  • December 1, 2021 - Develop Comprehensive Marketing Strategy

    • How should We Sow We Grow think about their marketing strategy?
    • What channels should they be using?
    • What kind of content strategy and calendar do you feel will work best?
    • What are the costs of implementing your marketing plan? Does that seem reasonable?
    • What kind of outcomes do you believe are possible based on your strategy?

    Suggested Deliverable:

    • Present your comprehensive marketing strategy for We Sow We Grow

Project Resources

There are no resources currently available

Industry Mentors

Company Admin

Natasha Nicholes

[email protected]

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.