Capstone – Project

MEXICO: Go-To-Market Strategy for Hoy Health Prescription Remittances Service

A Collaboration Between

Project Synopsis

Hoy Health supports US Citizens attempting to provide family members back at home in Latin America with financial help for prescriptions through vouchers and direct purchases. Hoy Health is interested in expanding their business into new countries and needs help analyzing the regulatory and healthcare landscape as well as channels and competitors. Ultimately, they want your help crafting a formal go-to-market strategy, including a go or no-go suggestion for the country that you are assigned.

Project Topics

Growth Strategy

Operations

Sales & Business Development

Company Information

CompanyHoy Health LLC.
HQMorristown
RevenueUnlisted
EmployeesUnlisted
StagePre-Revenue Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time
Websitehttps://www.hoyhealth.com/

Company Overview

At Hoy Health we are focused on the health and wellness needs of our consumers. Whether you are Hispanic, African American or Caucasian we understand that your health needs are unique and we are developing tools to help you with your everyday health and wellness needs. We understand that care that is out of reach due to language difficulty, cultural misunderstandings, economic hardship or inability to connect with the right professional at the right time is not only a detriment to you as a patient but to the USA healthcare system as a whole.

Industry Mentors

Company Admin

Jose Sorto

[email protected]

Experiential Learning Program Details

SchoolAllegheny College
Engagement Format -
CourseManagerial Economics (Spring 2021)
Level
  • All Undergraduate
Students Enrolled25
Meeting Day & TimeTuesdays & Thursdays 10:20 AM - 12:00 PM ET
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration7.29 Weeks

Program Timeline

Touchpoints & Assignments Due Date Submission
REMINDER OF CONFIDENTIALITY

REMINDER OF CONFIDENTIALITY

March 08 Event na
OFFICIAL PROJECT LAUNCH @ 1:30 PM ET

OFFICIAL PROJECT LAUNCH @ 1:30 PM ET

March 09 Event na
FINAL PRESENTATIONS

FINAL PRESENTATIONS

April 29 Event na
KICKOFF EVALUATION DUE

KICKOFF EVALUATION DUE

March 08 Event na
SUBMIT QUESTIONS FOR Q&A WEBINAR

SUBMIT QUESTIONS FOR Q&A WEBINAR

March 25 Event na
Mid-Point Check-In Q&A Webinar @ 1:30 PM ET

Mid-Point Check-In Q&A Webinar @ 1:30 PM ET

March 30 Event na
TEMPERATURE CHECK SURVEY DUE

TEMPERATURE CHECK SURVEY DUE

April 04 Event na
Complete End of Project SELF Evaluation

Complete End of Project SELF Evaluation

May 02 Event na
Complete End of Project PEER Evaluation

Complete End of Project PEER Evaluation

May 02 Event na
UPLOAD FINAL PRESENTATION UPLOAD FINAL PRESENTATION
April 30 Submission Required submission-required
UPLOAD FINAL WRITTEN REPORT UPLOAD FINAL WRITTEN REPORT
May 06 Submission Required submission-required
UPLOAD GEOGRAPHICAL PRESENTATION UPLOAD GEOGRAPHICAL PRESENTATION
April 15 Submission Required submission-required
Present to Hoy Health Leadership

Present to Hoy Health Leadership

April 15 Event na
DEADLINE FOR STUDENT TO REGISTER

DEADLINE FOR STUDENT TO REGISTER

February 26 Event na

Key Project Milestones

  • March 25, 2021 - Get Up-To-Speed on Hoy Health & Remittances

    • Review Hoy Health Products & Services
    • Review attached documents about Hoy Health business model
    • What are remittances? How are they used? How are they relevant to Hoy Health’s business model?

    Suggested Deliverable:

    Submit questions for Q&A with Jose Sorto, the Project Manager from Hoy Health: https://forms.gle/WKTSvSggoYP6iWEQ8

  • April 15, 2021 - Mexico Assessment

    • What is the state of healthcare in Mexico?
    • How many US Citizens have family in Mexico?
    • Can you estimate how many of those people send money back to their home country to support their loved ones?
    • How much of that money goes towards prescriptions?
    • What regulations exist around international business, finance, and healthcare in Mexico?
    • How does prescriptions work in Mexico?
    • What major pharmaceutical companies operate in Mexico?
    • What technology is available to every day citizens in this country? Is this sufficient for the Hoy Health technology?
    • How has COVID affected Mexico?
    • Does Mexico have national or regional Electronic Health Record and Telehealth capability
    • Describe payor system for health insurance coverage (private, government, and self-pay etc) and major players for potential partnerships

    Suggested Deliverable:

    Prepare a presentation based on analysis of the state of the healthcare system and prescription funding for Mexico

  • April 29, 2021 - Go-To-Market Strategy for Hoy Health in Mexico

    • Should Hoy Health prioritize entering Mexico? Why or why not?
    • If you decide they should move forward…
      • What regulations would they need to keep in mind?
      • How would the remittances service launch in Mexico for prescriptions?
      • What kind of competition would Hoy Health face in Mexico?
      • What channels would be important to explore?
      • How would you negotiate with existing players?
      • How would you measure success?
    • If they decide not to move forward…
      • What are the barriers to entering Mexico?
      • Why are you advising Hoy Health to avoid when attempting to enter this country?
      • What regulatory or financial issues are insurmountable? Why?

    Suggested Deliverable:

    Present your go/no-go go-to-market strategy for Hoy Health to enter Mexico

Project Resources

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

Student

Seth Reisman 

[email protected]

Student

Matthew Good 

[email protected]

Student

Megan Dennis 

[email protected]

Student

Kaylin Tang 

[email protected]

Student

John Malagise 

[email protected]