Live Case – Project

Mobtown Fermentation’s Wild Kombucha Project

A Collaboration Between

Project Synopsis

Helping Mobtown Fermentation grow their customer base, expand the business and establish new product lines beyond their extremely popular Wild Kombucha. Mobtown has experienced rapid growth in the Maryland & DC Area, they are looking to expand into other cities and bring a new non-kombucha product to market. The following projects will help inform their next steps:

Project 1 Regional Analysis for Wild Kombucha Expansion

Project 2 Existing Customer Growth

Project 3 New Product Development

Project Topics

Growth Strategy

Marketing

Product Design & Development

Sales & Business Development

Company Information

CompanyMobtown Fermentation
HQMaryland
RevenueUnlisted
Employees25-50
StageHigh-Growth Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time
Websitehttps://www.mobtownfermentation.com

Company Overview

Mobtown Fermentation is a health beverage manufacturer based out of Timonium, Maryland. Their primary product is Wild Kombucha, a cause-driven urban spin on an ancient probiotic drink. Sergio Malarin and Adam Bufano grew up making kombucha and other fermented foods including kimchi, sauerkraut, and pickles. When their parents moved to Peru, they left Adam their brewing equipment. He came across the jars and hand bottlers while cleaning out the garage one day, and decided to try brewing. He fell in love with the process and worked to perfect the family recipe over the next 5 years. First friends and family started buying his brew, then some students from Johns Hopkins, and eventually a couple stores were asking for it. Knowing that he could not do this alone, he teamed up with Sergio and their childhood friend Sid.

Industry Mentors

There are currently no supervisors assigned.

Experiential Learning Program Details

SchoolUniversity Of Maryland
Engagement FormatLive Case - Class Collaboration or Case Competition - This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
Course
LevelUndergraduate
Students Enrolled24
Meeting Day & TimeMonday/Wednesday 2-4pm
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration15.43 Weeks

Program Timeline

Touchpoints & Assignments Due Date Submission

Key Project Milestones

Project Resources

There are no resources currently available

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.