Live Case – Project

Mystery shopping UK & US companies to present research on the state of engagement ring shopping in 2020

A Collaboration Between

Project Synopsis

Following our mystery shopping report in 2019, we want to build on it to produce a bigger, better report to reveal the best (and worst) engagement ring shopping experiences in the UK and US.

The students will have access to the 2019 process and report conducted by Active.Partners and will be able to mystery shop us and many other jewellers, collate data and insight and then present it to the company.

We plan to publicly publish this data too with a media partner and to compare and contrast UK retailers with those in the US.

Students will have the opportunity to shop online and in person in top New York and London stores and will have to empathise with how a customer will behave and think – a key skill.

Other learnings will include research, data presenting and extracting insights from data.

Project Topics

Company Information

CompanyTaylor & Hart
HQUnited Kingdom
StageHigh-Growth Startup
Hiring PotentialN/A

Company Overview

Online retailer of custom-designed diamond and gemstone engagement rings.

Experiential Learning Program Details

SchoolLong Island University C.W. Post (LIU Post)
Engagement FormatLive Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
Students Enrolled20
Meeting Day & TimeTwice Weekly
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration11 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type

Key Project Milestones

Project Resources

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Industry Mentors

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Assigned Students

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