Capstone – Project

Small Business Seeking Recommendations for Marketing, Product Development, and Manufacturing

A Collaboration Between

Project Synopsis

1. Need to go to my and get familiar with product2. Look at product and see why I am having problem with distribution. Product needs to be demonstrated. The public needs to see how it works3. Manufacturing in China and want to source less expensive contractors…without sacrificing quality

Project Topics

International Affairs


Product Design & Development

Purchasing, Logistics, Supply Chain

Sales & Business Development

Company Information

StagePre-Revenue Startup
Hiring PotentialN/A

Company Overview


Experiential Learning Program Details

Engagement Format -
Students EnrolledN/A
Meeting Day & TimeN/A
Student Time Commitment1-3 Hours Per Week
Company Time Commitment1 Hour

Program Timeline

Touchpoints & Assignments Due Date Type

Key Project Milestones

  • August 3, 2021 - Deep Dive into the Company and Product

    • What is the company’s business model and product?
    • What are the company’s target demographic and customer segments?
    • What is the unique value proposition? What is the customer’s problem and how the company’s product or service is solving that problem?
    • Become familiar with the company and current product offerings.
      • How does the company categorize and organize their products? Fashion Accessory Categoryand Travel Accessory
      • What is the pricing model? Right now Mesh $29.95 MSR, Leather $49.95. Want to bring MSR to $19.95 Mesh and $29.95 to $39.95  for Leather
      • What are customers’ perceptions about the brand and product? TravelEyez is and every day necessity -not just an accessory!
      • How would you compare the company’s products to those of their competitors?  TravelEyez is unique because it is portable from Handbag to handbag or any strap or handle. the Uses are endless.

    Suggested Deliverable:

    Internal report

  • August 18, 2021 - Production


    • Assess the company’s product roadmap and goals for new product development.
      • Brainstorm and ideate product development ideas with the team. Identify the potential market opportunity and clearly define the problem.
      • Propose 2-3 new product ideas given the company’s current product portfolio and desired goals. Possibly in fabrication and styling.
    • Select one product for further development. Is this a similar customer base to the company’s original product or is this product for a new market entirely? Prepare a visual demonstration of your idea (prototype).
    • Develop official target audience personas for the new product. Explain why these personas are potential customers and why you feel these groups present a reasonable market opportunity. Draft customer stories.
    • Create a high-level product roadmap including assessment of time, budget, and resources required to get the product to market.

    Suggested Deliverable:

    Prototype and Pitch Deck

  • September 15, 2021 - Market Strategy Development


    • Examine the company’s past marketing strategies. What worked? What did not? How would you showcase progress over time? 
    • Compile data into a visualization to track trends of successful and less successful strategies. 
    • Compare the company’s marketing tactics with competitors to showcase what works effectively – or not effectively – with certain customer demographics
    • How would you compare the company’s marketing performance to competitors?
    • What other marketing strategies could be used to benefit the company?
    • What technologies could be involved in different marketing strategies? How can you use them most effectively? How would you measure success?
    • What other improvements would you recommend based on your assessment?

    Suggested Deliverable:

    Market Analysis Report & Presentation

  • September 15, 2021 - Recommendations for Manufacturing

    1. Understand the current manufacturing partner relationships. Map out how resources/materials get to manufacturers and are distributed to the seller and in what quantities. 
    2. Assess potential new manufacturing locations. What regions seem the most appealing? Why? Select one region and make the case why this is the most ideal region to enter.
    3. What manufacturing and distribution partners would be able to help you reach your selected region? What other products are they manufacturing?
    4. How does entering this new region impact revenues and costs?

    Suggested Deliverable:

    Report and Presentation

Project Resources

There are no resources currently available

Industry Mentors

Company Admin

Yvonne Graber

[email protected]

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.