Capstone – Project

Optimize Organization-Wide Business Analytics

A Collaboration Between

Project Synopsis

We have prospects/customers explaining their demographics & psychographics (pain-points, burning pains, fears, obstacles, hopes, dreams, desires) we want to find the commonalities/patterns there, then quantify and prioritize which customer segments we should focus on.

Another would be optimizing our recruitment process through finding the right sources based on data from the talent platforms, then test different platforms to see which result in the the most/best conversions to promising candidates, then tweak the application process so that it gets the most/best candidates hired quickly.

More quantitative :
Another would be creating a solid pricing strategy based on all our existing sales data.

Another could be analyzing our Google Analytics, YouTube, and Teachable analytics and deciding where our funnel / engagement metrics are strong/weak and reccomending a course of action from there.

Project Topics

Talent Management

Company Information

CompanySmart Course
HQNew York
RevenueUnlisted
Employees1-5
StageHigh-Growth Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time
Websitehttps://smartcourse.io

Company Overview

Smart Course is a profitable EdTech and HealthTech startup that uses digital products and services to educate kids with special needs and their caregivers. We use big data and world-leading instructors to offer engaging online courses, coaching programs, and a collaborative platform to help caregivers of kids with special needs help their kids reach their social, behavioral, and academic goals.

Experiential Learning Program Details

SchoolCapSource
Engagement Format -
Course
LevelN/A
Students EnrolledN/A
Meeting Day & TimeN/A
Student Time Commitment1-3 Hours Per Week
Company Time Commitment1 Hour
DurationN/A

Program Timeline

Touchpoints & Assignments Due Date Type

Key Project Milestones

  • July 30, 2021 - Get 3 recruits for each of the 5 departments

    Each department (Product, Media, Research, Operations & Marketing) needs:

    • 1 highly skilled recruit (refered to as “early-stage employee” interested in  staying at Smart Course for the long-term and growing into an executive role
    • 2 interns who can support the early-stage employee in completing all their responsibilities (getting their department’s KPIs to reach their OKRs)

    *For the Product department: the early-stage employee needs to be someone willing to become the technical co-founder of the company and capable of acting as both a CTO and CPO

    **For the Operations department: the early-stage employee needs to be someone capable of acting as both a COO and CFO

    The others would eventually grow into heads of their respective departments:

    • Head of Research
    • Head of Media
    • Head of Marketing

    Suggested Deliverable:

    Each department (Product, Media, Research, Operations & Marketing) needs:

    • 1 highly skilled recruit (refered to as “early-stage employee” interested in  staying at Smart Course for the long-term and growing into an executive role
    • 2 interns who can support the early-stage employee in completing all their responsibilities (getting their department’s KPIs to reach their OKRs)

    *For the Product department: the early-stage employee needs to be someone willing to become the technical co-founder of the company and capable of acting as both a CTO and CPO

    **For the Operations department: the early-stage employee needs to be someone capable of acting as both a COO and CFO

    The others would eventually grow into heads of their respective departments:

    • Head of Research
    • Head of Media
    • Head of Marketing

Project Resources

There are no resources currently available

Industry Mentors

Company Admin

Adrien Harrison

[email protected]

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.