Capstone – Project

Develop a Market Analysis of Companion Cancer Biomarker Diagnostics Development

A Collaboration Between

Project Synopsis

Protean BioDiagnostics need help identifying the market potential of cancer biomarkers and companion diagnostics in India, Mid East and SE Asia region. We are looking to identify the key players and competitors in the market with a focus on emerging Pharma companies developing targeted cancer therapies and immune therapy. By accounting for the key players and competitors, and identify gaps and competitors in the market, we are aiming to determine the market potential and identify potential partners for Protean BioDiagnostics services supporting companion diagnostics development in the India, Mid East and SE Asia region.

Project Topics

Data Management

Growth Strategy

Marketing

Research & Development

Company Information

CompanyProtean BioDiagnostics
HQOrlando, Florida
RevenueUnlisted
EmployeesUnlisted
StagePre-Revenue Startup
Hiring PotentialN/A
Websitehttps://www.proteanbiodx.com/

Company Overview

There has been a revolution in treatment advances for patients with cancer. These include explosive development and use of both targeted therapy and immune based therapies. The most effective use of these new treatments require access to advanced tissue and blood diagnostics. Unfortunately many patients and oncologists cannot easily access these new diagnostics advances because they live in areas with limited access to laboratory services.

Protean BioDiagnostics is committed to creating and deploying the latest and highest quality laboratory diagnostic tools to support physicians committed to providing the best possible care for their patients regardless of where they live.

Experiential Learning Program Details

SchoolDr. D Y Patil B School (DPU)
Engagement Format -
CourseDPU Student Consulting Experience
Level
  • All Graduate
Students Enrolled127
Meeting Day & TimeTBD
Student Time Commitment8-15 Hours Per Week
Company Time Commitment2 Hours
Duration7.14 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type
DPU PRE-KICKOFF Q&A @ 8:00 AM ET

DPU PRE-KICKOFF Q&A @ 8:00 AM ET

July 23rd, 2021 Event na
REMINDER OF CONFIDENTIALITY

REMINDER OF CONFIDENTIALITY

During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
July 23rd, 2021 Event na
Teams Finalized & Shared with Industry Partner

Teams Finalized & Shared with Industry Partner

 
July 25th, 2021 Event na
UPLOAD YOUR RESUME UPLOAD YOUR RESUME
 
July 26th, 2021 Submission Required submission-required
KICKOFF EVALUATION DUE

KICKOFF EVALUATION DUE

July 26th, 2021 Evaluation evaluation
Professional Development Session with Greg Zlevor, Westwood International

Professional Development Session with Greg Zlevor, Westwood International

July 27th, 2021 Event na
OFFICIAL PROJECT KICKOFF @ 8:00 AM ET

OFFICIAL PROJECT KICKOFF @ 8:00 AM ET

Industry Partner to Share Calendar Invite with Web Conference Details
July 27th, 2021 Event na
UPLOAD MILESOTNE #1 DELIVERABLE UPLOAD MILESOTNE #1 DELIVERABLE
August 3rd, 2021 Submission Required submission-required
TEMP CHECK #1 DUE

TEMP CHECK #1 DUE

August 10th, 2021 Evaluation evaluation
UPLOAD MILESOTNE #2 DELIVERABLE UPLOAD MILESOTNE #2 DELIVERABLE
 
August 18th, 2021 Submission Required submission-required
TEMP CHECK #2 DUE

TEMP CHECK #2 DUE

August 31st, 2021 Evaluation evaluation
UPLOAD MILESOTNE #3 DELIVERABLE UPLOAD MILESOTNE #3 DELIVERABLE
 
September 1st, 2021 Submission Required submission-required
Final Presentations

Final Presentations

Link provided by Industry Partner
September 14th, 2021 Event na
OFFICIAL PROJECT END

OFFICIAL PROJECT END

September 15th, 2021 Event na
UPLOAD FINAL PRESENTATION UPLOAD FINAL PRESENTATION
September 15th, 2021 Submission Required submission-required
UPLOAD FINAL REPORT UPLOAD FINAL REPORT
September 15th, 2021 Submission Required submission-required
PEER EVALUATION DUE

PEER EVALUATION DUE

September 17th, 2021 Evaluation evaluation
SELF EVALUATION DUE

SELF EVALUATION DUE

September 17th, 2021 Evaluation evaluation

Key Project Milestones

  • August 3, 2021 - Deep Dive on Protean BioDiagnostics Technology & Traction To-Date

    • Become familiar with the company’s mission, core competencies, and current portfolio and product offerings.
    • How does the company categorize and organize their products?
    • What is their value proposition?
    • Who are the key stakeholders?
    • Who is the target audience? What problem does the company help their customers solve? What needs are met?
    • What are the company’s goals?

  • August 18, 2021 - Gather Intelligence on Key Player Analysis in India, Middle East, and Southeast Asia

    • Who are the top competitors in the target region?
    • What emerging Pharma companies exist in these region that are developing targeted cancer therapies and immune therapy?
    • What company information should you gather in the course of your research? For instance:
      • size and maturity are these organizations
      • focus area
      • complimentary or competitive?

    Suggested Deliverable:

    A slide deck with an overview of each key player and a consistent profile comparing each to each other in a way that that helps Protean BioDiganostics understand the market landscape

  • September 1, 2021 - Competitor Analysis

     

    • Consider the competitors’ networks: Who are their partners in research? What other companies and institutions do they partner with? How are the developing these networks?
    • What needs or opportunity gave rise to their place in the market space in this region?
    • How are they distinguished from others in the same space? What do they offer that Protean BioDiagnostics does not?
    • What are their weaknesses and limitations?
    • What do they and others attribute to their success in the region?

    Suggested Deliverable:

    Competitor Analysis Matrix

  • September 15, 2021 - Partnership & Opportunity Analysis

    • Conduct a gap analysis to identify and define opportunities for Protean BioDiagnostics to enter the market with their current products?
    • What companies and research firms and institutions should Protean BioDiagnostics  target to develop partnerships based upon products they currently offer?

    Suggested Deliverable:

    Gap  Analysis, Network Analysis, Recommended Strategy

Project Resources

There are no resources currently available

Industry Mentors

Company Admin

Anthony Magliocco

[email protected]

Academic Mentors

Instructor

Tadnya Parab

[email protected]

Assigned Students

Student

Abhilekha Baruah

[email protected]

Student

Aparajita Guha

[email protected]

Student

Fatima Nathdwara

[email protected]

Student

Guman singh

[email protected]

Student

Pranjal Baruah

[email protected]

Student

Bhupendra Kishor

[email protected]