Live Case – Project

Herby PoP Product Development Challenge

A Collaboration Between

Project Synopsis

Herby PoP is asking you to help them to define the vision and direction of future product offerings!

Project Topics

Customer Service

Operations

Company Information

CompanyHerby PoP
HQChicago, IL 60604
RevenueUnlisted
Employees1-5
StageEstablished Startup
Hiring PotentialN/A
Websitehttps://www.herbypop.com/

Company Overview

Herby PoP is a start-up company founded and operated by a husband-and-wife-team that specializes in gourmet herbed popcorn in a variety of artisan flavors inspired by global cuisine. Our hand-crafted organic popcorn is made from natures finest ingredients to take your tastes buds on a delicious and healthy trip around the globe. Inspired by their mission work and travels around the globe, Herby PoP is more than just popcorn; it’s a lifestyle brand that synthesizes flavor, wellness, culture, and community to create a flavor of life!  At Herby PoP we say NO to the nasty stuff so you can say YES to all the flavor! LinkedIn: https://www.linkedin.com/company/herby-pop/ Facebook: https://www.facebook.com/HerbyPoP Twitter: @herbypop  

Experiential Learning Program Details

SchoolNorthern Illinois University (NIU)
Engagement FormatLive Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
CourseBusiness in Action, Fall 2021 (Collum) – Herby Pop
LevelUndergraduate
Students Enrolled68
Meeting Day & TimeJacie: Online, Mondays & Wednesday 3:30 - 4:45 PM CT
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration13.57 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type
REMINDER OF CONFIDENTIALITY

REMINDER OF CONFIDENTIALITY

During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
September 3rd, 2021 Event na
KICKOFF SURVEY DUE

KICKOFF SURVEY DUE

September 5th, 2021 Evaluation evaluation
OFFICIAL PROJECT LAUNCH

OFFICIAL PROJECT LAUNCH

September 6th, 2021 Event na
Deliverable #1 Due Deliverable #1 Due
September 20th, 2021 Submission Required submission-required
TEMP CHECK #1 DUE

TEMP CHECK #1 DUE

September 27th, 2021 Evaluation evaluation
Deliverable #2 Due Deliverable #2 Due
October 4th, 2021 Submission Required submission-required
TEMP CHECK #2 DUE

TEMP CHECK #2 DUE

October 13th, 2021 Evaluation evaluation
Deliverable #3 Due Deliverable #3 Due
October 18th, 2021 Submission Required submission-required
TEMP CHECK #3 DUE

TEMP CHECK #3 DUE

November 2nd, 2021 Evaluation evaluation
Deliverable #4 Due Deliverable #4 Due
November 15th, 2021 Submission Required submission-required
TEMP CHECK #4 DUE

TEMP CHECK #4 DUE

November 29th, 2021 Evaluation evaluation
OFFICIAL PROJECT END

OFFICIAL PROJECT END

December 10th, 2021 Event na
SUBMIT FINAL DELIVERABLE SUBMIT FINAL DELIVERABLE
December 10th, 2021 Submission Required submission-required
PEER ASSESSMENT DUE

PEER ASSESSMENT DUE

December 12th, 2021 Evaluation evaluation
SELF ASSESSMENT DUE

SELF ASSESSMENT DUE

December 12th, 2021 Evaluation evaluation

Key Project Milestones

  • September 20, 2021 - Deep Dive in Herby PoP

    • Learn about the Herby PoP brand, the company’s history, mission and values and how these are “lived” by the company
    • What is the company’s target demographic, product, and business model? Highlight your understanding of products and customer segments relevant to the current project objectives.
    • Assess the company’s product portfolio over time. Become more familiar with the company’s core competencies and current product offerings. How does the company categorize and organize their products? *

    Note: All Herby PoP projects begin with a “deep dive” into the company that includes 3 shared objectives and 1 objective unique to the focus of the project topic (*).


    Suggested Deliverable:

    Summary report and presentation (internal)

  • October 4, 2021 - Assess Product Development Goals & Opportunities

    • Assess the company’s product roadmap and goals for new product development. Who are the critical stakeholders (including internal and external)?
    • Brainstorm and ideate product development ideas. 
    • Identify the potential market opportunity and clearly define the problem.
    • Propose 2-3 new product ideas given the company’s current product portfolio and desired goals.

    Suggested Deliverable:

    Slideshow/pitch deck

  • October 18, 2021 - Propose Direction for Product Development

    • Based upon the results from the previous milestone and feedback from Herby PoP, select one product for further development.
    • Is this a similar customer base to the company’s original product or is this product for a new market entirely? Collect feedback from potential customers.
    • Develop official target audience personas for the new product. Explain why these personas are potential customers and why you feel these groups present a reasonable market opportunity.
    • Write user stories to detail why users need the product to solve a problem or accomplish a goal.

    Suggested Deliverable:

    Pitch deck

  • November 15, 2021 - Develop Product Roadmap

    • Create a product roadmap for coordinating the product development process, including
      • assessment of time (how far in the future are you planning?)
      • budget
      • resources required to get the product to market
    • Create a digital asset describing the product/product extension and the roadmap. Consider how this asset and information therein may be used by Herby PoP to
      • manage the product development process internally; and
      • communicate plans to external stakeholders.

    Suggested Deliverable:

    Product Roadmap

Project Resources

There are no resources currently available

Industry Mentors

There are currently no supervisors assigned.

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.