HMÉTÉ is a DTC brand offering high quality, well designed and affordable workwear for young professionals. As next steps we are looking for your help in the following areas:
Supply chain strategy:
Being a brand that focusses on ethical and sustainable manufacturing we are trying to optimize our supply chain to work with sustainable and ethical factories and garment suppliers. You will be helping the brand to perform research on trends and suppliers and finalize a strategy of partners to collaborate with.
Being a DTC brand targeting young professionals our main marketing channels are social media and online marketing. You will be helping the brand to perform research on social media and influencer trends and help with content on social media as well as creating inspirational content pages for the webpage. Furthermore you will be creating a brand message that communicates the values of the company to its customers.
Startup day to day life:
The Founder of the company will be joining the class of a weekly update where she also will be telling the class her weekly pain points and successes. You will have the chance to ask questions about the journey as well as offer help with weekly tasks.
Purchasing, Logistics, Supply Chain
Experiential Learning Program Details
|School||Long Island University C.W. Post (LIU Post)|
|Engagement Format||Live Case - Class Collaboration or Case Competition - This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.|
|Meeting Day & Time||Wednesdays 2:00 - 4:40 PM ET|
|Student Time Commitment||4-7 Hours Per Week|
|Company Time Commitment||2 Hours|
|Touchpoints & Assignments||Due Date||Submission|
Key Project Milestones
September 17, 2019 - Part 1: Research & Analysis
You will be working in teams to work on the marketing and the supply chain analysis. Team marketing: You will be performing research on current marketing strategies of other DTC brands. Based on that you will be analyzing HMÉTÉs current social media presence and its website and identify the pain points. Team Supply Chain: You will be performing research on current developments on sustainable and ethical manufacturing. What are the new fabrics used , new ways of manufacturing. Are there companies focussing on ethical manufacturing?
Prepare a summary of the outcome of the analysis and research showing the following: Marketing
- marketing trends for DTC companies
- main competitors and their brand messaging
- pain points / improvement areas on social media presence of HMÉTÉ
- New fabrics used
- New ways of manufacturing
- Ethical manufacturing company
October 2, 2019 - Strategy Development
Team Marketing Based on the Analysis performed work together in groups to come up with ideas on how to incorporate the new trends in HMÉTÉs brand message and its social media strategy. Team Supply Chain Based on the analysis performed suggest the best partners to work with and how that will improve the alignment with the companies values.
Team Marketing / Team Supply Chain Create a keynote presentation with the outcome of developed strategy.
October 30, 2019 - Go Forward Strategies I
Team Marketing Create inspirational content pages to be used on the website and create a plan on how to incorporate the messages to social media marketing. Team Supply Chain Based on the previous selected companies to work with, help HMÉTÉ to create production plan.
Team Marketing Conent pages and social media plan Team Supply Chain Production plan
November 20, 2019 - Go Forward Strategies II
Team Marketing / Team Supply Chain Start roll out of strategy and plan developed and take first snapshot on progress.
Team Marketing / Team Supply Chain Prepare a key note presentation on progress of plan and a strategy chosen. Pivot ideas / input for next steps
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