Live Case – Project

Update Website for Chicago-based Non-profit Birthing Center

A Collaboration Between

Project Synopsis

Southside Birthing Center is a newly established non-profit organization aiming to meet historically unmet needs of individuals, families, and the community of Southside Chicago. Following the recent passage of legislation that allows the Center to begin operations, Southside Birthing Center is looking to students to help them transform their website into a key asset for educating stakeholders on the organization and its mission and services, transforming website visitors to donors, and getting the most out of their web presence.

Project Topics

Marketing

Company Information

CompanySouthside Birthing Center
HQSouthside, IL
RevenueN/A
EmployeesUnlisted
StagePre-Revenue Startup
Hiring PotentialN/A
Websitehttp://chicagosouthsidebirthcenter.com/

Company Overview

The Chicago South Side Birth Center will help address the disparities and inequities in maternal and infant outcomes in Chicago from before the time a person gets pregnant. The Chicago South Side Birth Center will offer people with low-risk pregnancies the opportunity to labor and deliver their babies in a beautiful, non-hospital setting under the care of both out-of hospital and hospital-trained midwives.  In addition, the birth center will provide full-spectrum, evidenced-based gynecologic, family planning, and postpartum care following the Midwifery Care Model. We hope to serve 800 new patients per year and provide care for between 100 and 150 births. Our aim is to improve the health of pregnant people and babies on the South Side of Chicago by improving access to care, promoting low-intervention births, providing culturally-sensitive care, and honoring clients as partners in their own health

Experiential Learning Program Details

SchoolNorthern Illinois University (NIU)
Engagement FormatLive Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
CourseBusiness in Action, Fall 2021 (Joseph) – Southside Birthing Center
LevelUndergraduate
Students Enrolled68
Meeting Day & TimeMondays & Wednesday 11:00am - 12:15pm PM CT
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration13.57 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type
OFFICIAL PROJECT LAUNCH

OFFICIAL PROJECT LAUNCH

September 6th, 2021 Event na
Students Introduced to Project Topics

Students Introduced to Project Topics

The four projects to be completed per group include 1. Fundraising 2. HR Hiring and Retention strategies & Organizational Structure 3. Accounting Controls and Processes 4. Website Design    
September 13th, 2021 Event na
KICKOFF SURVEY DUE

KICKOFF SURVEY DUE

October 3rd, 2021 Evaluation evaluation
REMINDER OF CONFIDENTIALITY

REMINDER OF CONFIDENTIALITY

  During this program, you\'ll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
October 3rd, 2021 Event na
Check In #1 DUE

Check In #1 DUE

October 11th, 2021 Evaluation evaluation
Milestone 1 Deliverable Due Milestone 1 Deliverable Due
 
October 13th, 2021 Submission Required submission-required
Milestone 2 Deliverable Due Milestone 2 Deliverable Due
 
October 27th, 2021 Submission Required submission-required
Check In #2 DUE

Check In #2 DUE

October 27th, 2021 Evaluation evaluation
Milestone 3 Deliverable Due Milestone 3 Deliverable Due
 
November 10th, 2021 Submission Required submission-required
Check In #3 DUE

Check In #3 DUE

November 10th, 2021 Evaluation evaluation
PEER ASSESSMENT DUE

PEER ASSESSMENT DUE

November 19th, 2021 Evaluation evaluation
SELF ASSESSMENT DUE

SELF ASSESSMENT DUE

November 19th, 2021 Evaluation evaluation
SUBMIT FINAL DELIVERABLE SUBMIT FINAL DELIVERABLE
 
November 30th, 2021 Submission Required submission-required
OFFICIAL PROJECT END

OFFICIAL PROJECT END

December 10th, 2021 Event na

Key Project Milestones

  • September 28, 2021 - Deep Dive Into Southside Birthing Center

    • Become familiar with the organization’s history, mission, vision and goals.
    • What is the organization’s value proposition?
    • Who are the key stakeholders?
    • Who is the target audience? What problem does the organization help them to solve?
    • What is the scope of services that the organization provides? How does the company categorize and organize the services they will provide?
    • What media is available on the organization? How are these resources currently used to engage stakeholders and prospective donors?
    • What does an evaluation of the organization’s current website tell you about the organization?
      • What criteria are you using to evaluate the website?
      • What is the user experience like?
      • What is the organization’s brand?
      • What questions about the organization are unanswered? How would you rate the quality of the key components, and why?
    • What are the key functions of the website for the agency? What do organizational representatives want the website to do for the agency and stakeholders?

    Suggested Deliverable:

    Internal report on organization, preliminary website analysis, questions for the Industry Mentor

  • October 18, 2021 - Gather and Analyze Information for Elevating the Website

    • What are the key elements and design features of effective websites for non-profits like this one?
    • What are some exemplars, or aspirational websites? What features do they have?
    • What does the Southside Birthing Center website need? Branding? Embedded tools?
    • What are your recommendations for improving the website? Can you create prototypes to share with and get feedback Southside Birthing Center?

    Southside Birthing Center ask: Provide examples of aspirational websites of other birthing centers and non-profits


    Suggested Deliverable:

    Prototype website content/support materials

  • November 15, 2021 - Develop Content & Recommendations for Fundraising Initiatives

      • Make recommendations for elevating the website.
        • Create messages/content for uploading to the website.
        • Outline other tools, modifications that should be made to elevate the user experience
      • How can Southside Birthing Center launch their new website?
      • How can Southside Birthing Center evaluate the effectiveness of the strategies you recommend?

     


    Suggested Deliverable:

    Finalized digital materials and recommendations

Project Resources

There are no resources currently available

Industry Mentors

There are currently no supervisors assigned.

Academic Mentors

Instructor

Elois Joseph

[email protected]

Assigned Students

There are currently no students assigned.