Live Case – Project

USA Go-To-Market Strategy for Medical Product, “munevo DRIVE”

A Collaboration Between

Project Synopsis

munevo empowers people with disabilities by using new and innovative technology. munevo DRIVE helps people control their power wheelchair with their head movement by using smart glass technology like Google Glass. It has already been endorsed in the DACH-region (Germany, Austria, Switzerland) and receives requests every week from users or institutions around the world. Munevo believes the next key market for their DRIVE product is the US.

The goal of this challenge is to help Munevo with a go-to-market plan for the US by researching key information pertaining to medical products and the relevant key stakeholders.

Objectives include:

  1. Analyzing the market size for the number of people that require a special control wheelchair such as Munevo DRIVE.
  2. A report on the key foundations and institutions that work on key diseases or conditions that lead to the need of specially controlled power wheelchairs.
  3. An assessment on the key hospitals and departments that work with the specific diseases and injuries.
  4. Finally, the most important, is an assessment on the distribution system and relevant players  that work with  medical devices and speciality wheelchairs.
  5. A bonus would be to find out the required steps that are needed to have the product reimbursed by public healthcare in the US.

According to estimates. more than 6 million power wheelchair user exist in the US and each year more than 10,000 people require a special control for their wheel chain in the US. Help munevo to empower these people!

Want to learn more about Munevo?

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Project Topics

Data Management

Growth Strategy

Marketing

Operations

PR & Communications

Reporting, Financial Planning & Analysis

Research & Development

Sales & Business Development

Company Information

CompanyMunevo GmbH
HQMunich
RevenueUnlisted
Employees10-25
StageEstablished Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time
Websitehttps://www.munevo.com/home_en

Company Overview

Munevo uses innovative technology to support people with disabilities. Their product, MUNEVO DRIVE, helps people control their wheelchair using smart glass technology.

Industry Mentors

CEO & Co-Founder

 

[email protected]

Marketing & Operations Manager

 

[email protected]

Experiential Learning Program Details

SchoolThe International Accreditation Council for Business Education (IACBE)
Engagement FormatLive Case - Class Collaboration or Case Competition - This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
Course
LevelGraduate
Students Enrolled40 (10 schools, 7-undergrad programs, 3-grad)
Meeting Day & Timen/a
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration1.71 Weeks

Program Timeline

Touchpoints & Assignments Due Date Submission

Key Project Milestones

Project Resources

There are no resources currently available

Academic Mentors

Instructor

 

[email protected]

Instructor

 

[email protected]

Assigned Students

There are currently no students assigned.