Capstone – Project

Validation of the B2B go-to-market strategy for a contemporary bag line

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Project Synopsis

Vendula London (www.vendula.com) has a few stockists and direct sales in the USA. The objective would be to identify nationwide boutique opportunities and have feedback & validation on the product positioning, list of competitors and recommendations to grow sales and marketing in the USA.
Identify 150/200 boutiques, connect with buyers and consumers to receive interest, feedback and more. Establish the right strategy and action plan going forward. Review the position and marketing mix if necessary.

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