Capstone – Project

What CSR opportunities do large Wisconsin companies want in 2020?

A Collaboration Between

Project Synopsis

1) To employ industry research to distill the most prominent commonalities within Wisconsin-based Fortune 1000 companies’ corporate social responsibility efforts.

  • What traits occur most commonly among nonprofits they choose to partner with?
  • What are common characteristics of the programs to which they devote the greatest financial support?
  • What kinds of programs would they like to support that they have not yet come across?

2) To develop a corporate engagement strategy that responds directly to what these companies are seeking.

  • Become well-acquainted with the corporate partnership opportunities offered by ACS in Wisconsin, and identify the most promising opportunities given the trends uncovered in step 1.
  • Additionally, identify any CSR market segments that the American Cancer Society is neglecting to address, and thus missing out on promising opportunities.

HOST VENUE ADDRESS

  • American Cancer Society, N19W24350 Riverwood Dr, Waukesha, WI 53188

REQUIRED PREREQUISITES

  • N/A. Project should be approachable and achievable for any MBA candidate.

LEARNING OBJECTIVES

  • To gain a more holistic understanding of the symbiosis between Wisconsin Fortune 1000 companies and nonprofit organizations.
  • To research and identify the most common characteristics of nonprofit programs supported by Fortune 1000 companies in WI.
  • To analyze the programs and engagement strategy of the American Cancer Society, identify strengths and weaknesses, and develop a strategy to grow and deepen CSR engagement with Fortune 1000 companies statewide.

Project Topics

Corporate Social Responsibility

Growth Strategy

Marketing

Sales & Business Development

Company Information

CompanyAmerican Cancer Society
HQGeorgia
Revenue500,000,000+
Employees2500+
StageLarge Enterprise
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time
Websitehttps://www.cancer.org/

Company Overview

At the American Cancer Society, we're on a mission to free the world from cancer. Until we do, we'll be funding and conducting research, sharing expert information, supporting patients, and spreading the word about prevention. All so you can live longer — and better.

Industry Mentors

Director of Corporate Relations, Wisconsin

 

[email protected]

Executive Director, Illinois

 

[email protected]

Experiential Learning Program Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
Course
LevelGraduate
Students Enrolled120 Enrolled, 2-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration0.43 Weeks

Program Timeline

Touchpoints & Assignments Due Date Submission

Key Project Milestones

  • March 3, 2020 - Analysis of Wisconsin CSR relationships

    Research and identify the most common characteristics of nonprofit programs supported by a curated list of 10-15 Fortune 1000 companies in WI. Develop a list of commonalities between the 1) nonprofits and 2) programs these companies are choosing to support. Identify desirable traits for ACS to curate and better exhibit.


    Suggested Deliverable:

    A high-level but thorough report of research findings, combining quantitative and qualitative analysis, to inform next phase of action.

  • March 5, 2020 - Develop business/marketing plan

    After becoming well-acquainted with the corporate partnership opportunities offered by ACS in Wisconsin, identify the most promising opportunities given the trends uncovered in step 1. Additionally, identify any CSR market segments found in phase 1 that the American Cancer Society is neglecting to address, and thus missing out on promising opportunities.


    Suggested Deliverable:

    A business/marketing plan, to inform ACS what current program offerings should be leveraged, or what new program areas should be explored.

Project Resources

There are no resources currently available

Academic Mentors

Instructor

Alice Obermiller

[email protected]

Assigned Students

There are currently no students assigned.