Course Title

Business in Action

Collaboration Overview

NIU's Business in Action Course is designed to provide students with an incredible, immersive first-year experience. As young students with little real-world exposure, they're starving for glimpse of what's out there in order to inform the rest of their studies. The Live Business Case for NIU should include 3-4 different projects for students to choose from in order to gain exposure to may business functions with a deeper perspective on one focus area and project.

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  • Write a short description of your collaboration goals including key milestones and objectives at a high level. You’ll have time to add more detail later, this is just the project synopsis.
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Program & Course Info

SchoolNorthern Illinois University (NIU)
CourseBusiness in Action
Graduate / UndergraduateUndergraduate
Students Enrolled140
Student Time Commitment4-7 Hours
Class Meeting Day & Time*4 Section - Various Meeting Times

*Note: Company, faculty, and students will finalize meeting and communication schedule after collaboration is finalized

Collaboration Requirements

Requested Industries
Requested Company Size
  • Small Business
Duration12 weeks (09/16/2019 - 12/02/2019)
Company Time Commitment2 Hours per week of mentoring, answering key questions, and providing access to helpful resources
Project Count1

Timeline & Next Steps

  • September 4, 2019

    Overview of the franchise business model

  • September 11, 2019

    Overview of Burger King and History

  • September 11, 2019

    Overview of Rock King

  • September 18, 2019

    OFFICIAL PROJECT LAUNCH: We’ll find a time on this day to web conference you into our class to kickoff the project.

  • September 30, 2019

    MILESTONE 1 – Deliverable Due

  • October 21, 2019

    MILESTONE 2 – Deliverable Due

  • November 11, 2019

    MILESTONE 3 – Deliverable Due

  • December 2, 2019

    OFFICIAL PROJECT END: Final papers submitted + students showcase final presentations

Topics of Interest

Project categories and templates that might inspire you…

Account Management

Process Overview / Mapping
Software Suite Recommendations
Process Optimization

Corporate Social Responsibility

Strategy Development
Requirements Planning
Evaluation and Recommendations

Customer Service

New Business Opportunity Assessment
New Product/Service Development
Customer Discovery/Interviewing

Data Management

Data Scrubbing & Reorganization
Data Synthesis & Visualization
KPI Design Visualization

Growth Strategy

Business Opportunity Research
Prospecting New Relationships
Designing & Scaling Processes


Branding Strategy/Redesign
Social Media Optimization
User/Customer Acquisition Strategy Development & Testing

Mergers & Acquisitions

Prospecting Acquirer Targets
Establishing & Validating Valuations
Researching Potential Acquisitions


Process Design Review
Scalability Assessment
Inter-Departmental Efficiency Assessment

Org Culture, D&I

Diversity Assessments
Inclusion Protocols
Training & Development

PR & Communications

PR Strategy Consulting
Communications Planning
Messaging & Tone Advancement

Product Design & Development

User Testing/Interviewing
Requirements Planning
Product Development/Extension

Purchasing, Logistics, Supply Chain

Sourcing & Distribution Analysis
Inventory Management
Distribution Optimization

Quality Control

Process Mapping & Checking
Document Validity Verification
Data and Fact Checking

Reporting, Financial Planning & Analysis

Growth Analysis
Valuations Assessment
Financial Performance Analysis​

Research & Development

Competition Due Diligence
Industry Size Assessment
Partnership & Channel Mapping

Sales & Business Development

New Business Opportunity Assessment
Market Testing
Customer Discovery/Interviewing

Software Design & Development

MVP Design & User Testing
Systems Integration
Technology Roadmap Planning

Talent Management

Talent Competency Mapping
Training & Development Curriculum Design
Talent Satisfaction Assessments

School Supervisors



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