Course Title

Marketing Consulting Engagement

Collaboration Overview

Looking to work with an interesting startup or established company to engage students in a real-world project related to marketing.

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Program & Course Info

SchoolFordham University
CourseMarketing Consulting Engagement
Graduate / UndergraduateUndergraduate
Students Enrolled20
Student Time Commitment4-7 Hours
Class Meeting Day & Time*Twice Weekly

*Note: Company, faculty, and students will finalize meeting and communication schedule after collaboration is finalized

Collaboration Requirements

Requested Industries
Biotech & Pharmaceuticals, Business Services, Information Technology, Manufacturing, Retail
Requested Company Size
  • Established Startup
  • High-Growth Startup
  • Small Business
  • Medium Business
  • Large Enterprise
Duration10 weeks (1493006400 - 1498881600)
    Company Time Commitment2 Hours per week of mentoring, answering key questions, and providing access to helpful resources
    Project Count1

    Timeline & Next Steps

    Topics of Interest

    Project categories and templates that might inspire you…

    Account Management

    Process Overview / Mapping
    Software Suite Recommendations
    Process Optimization

    Corporate Social Responsibility

    Strategy Development
    Requirements Planning
    Evaluation and Recommendations

    Customer Service

    New Business Opportunity Assessment
    New Product/Service Development
    Customer Discovery/Interviewing

    Data Management

    Data Scrubbing & Reorganization
    Data Synthesis & Visualization
    KPI Design Visualization

    Growth Strategy

    Business Opportunity Research
    Prospecting New Relationships
    Designing & Scaling Processes

    International Affairs

    Expansion Planning
    Cultural Assessment
    Strategic Entry

    Legal, Regulatory, Compliance

    Impending Regulation Assessment
    Legal Documents & Legal Structure Audit
    Prospecting Legal Firms


    Branding Strategy/Redesign
    Social Media Optimization
    User/Customer Acquisition Strategy Development & Testing

    Mergers & Acquisitions

    Prospecting Acquirer Targets
    Establishing & Validating Valuations
    Researching Potential Acquisitions


    Process Design Review
    Scalability Assessment
    Inter-Departmental Efficiency Assessment

    Org Culture, D&I

    Diversity Assessments
    Inclusion Protocols
    Training & Development

    PR & Communications

    PR Strategy Consulting
    Communications Planning
    Messaging & Tone Advancement

    Product Design & Development

    User Testing/Interviewing
    Requirements Planning
    Product Development/Extension

    Purchasing, Logistics, Supply Chain

    Sourcing & Distribution Analysis
    Inventory Management
    Distribution Optimization

    Quality Control

    Process Mapping & Checking
    Document Validity Verification
    Data and Fact Checking

    Reporting, Financial Planning & Analysis

    Growth Analysis
    Valuations Assessment
    Financial Performance Analysis​

    Research & Development

    Competition Due Diligence
    Industry Size Assessment
    Partnership & Channel Mapping

    Sales & Business Development

    New Business Opportunity Assessment
    Market Testing
    Customer Discovery/Interviewing

    Software Design & Development

    MVP Design & User Testing
    Systems Integration
    Technology Roadmap Planning

    Talent Management

    Talent Competency Mapping
    Training & Development Curriculum Design
    Talent Satisfaction Assessments

    School Supervisors

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