We are seeking a live case study to be part of a new online experiential course (that replaced a cancelled international field study). Our students are rising juniors and seniors who have been exposed to a broad set of business courses as well as focused maritime business courses. This course will provide our students with a solid exposure to project management and this live case study competition will be the prime experience for the course where they will apply their background knowledge using newly acquired project management tools and techniques. Companies should participate to play a critical role in the education of these rising professional leaders and also to tap into a new pipeline of talent from a school with a record of preparing job-ready graduates. Due to the compressed nature of this course, we will require a clearly scoped challenge, a high degree of structure, and a high level of engagement. We expect the live case study to start immediately and ramp up during the duration of the four-week course. It would be ideal if the student teams could engage directly with your product or service as part of their experiential learning and use that as a springboard for creating their deliverable. We hope this live case will result in something more than an academic exercise. We'd like the champion to be a servant leader who plays an active role in the development of our students and teams and provides opportunity for feedback and revision of their work. We have tried to indicate a great number of industries and functions and welcome opportunities from any company. We look forward to working collaboratively to solve one of your problems while helping our students develop critical skills and mindsets.
Engagement Format: Live Case
Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
Timeline & Next Steps
May 4, 2020
Collaboration request published. Companies may express interest in participating.
May 6, 2020
School faculty will begin interviewing interested companies and discuss project ideas.
June 6, 2020
Final date for companies to express interest in participating.
June 9, 2020
School faculty and project champion finalized project scope as follows:
- Collect qualitative (interview for D2C channel) and quantitative (historic hata for both D2C and B2B channels).
- Diagram and document D2C supply chain processes.
- Analyze historic data and identify key metrics for both B2B and D2c channels.
- Prepare written report and present recommendations for improvement.
June 19, 2020
Project champion to provide historic data to school faculty as follows:
- 1Q of D2C data (e.g., Shopify data)
- 6Q of B2B data (e.g., UPS invoices and shipping data)
June 22, 2020
School faculty and project champion finalize project charter, legal documents, and background materials.
June 26, 2020
Student teaching assistants to complete preliminary analysis of data and scoping of projects for completion in July.
July 10, 2020
OFFICIAL PROJECT LAUNCH: We’ll find a time on this day to web conference you into our class to kickoff the project.
July 16, 2020
OFFICE HOURS I: We’ll find a set of times this day to schedule a first round of office hours with the student teams to answer their preliminary questions.
July 23, 2020
OFFICE HOURS II: We’ll find a set of times this day to schedule a second round of office hours with student teams to share analysis and preliminary findings.
July 30, 2020
OFFICIAL PROJECT END: We’ll find a time on this day to web conference you into our class to close the project.
Project templates by topic that might inspire you…
Process Overview / Mapping
Software Suite Recommendations
Corporate Social Responsibility
Evaluation and Recommendations
New Business Opportunity Assessment
New Product/Service Development
Data Scrubbing & Reorganization
Data Synthesis & Visualization
KPI Design Visualization
Business Opportunity Research
Prospecting New Relationships
Designing & Scaling Processes
Legal, Regulatory, Compliance
Impending Regulation Assessment
Legal Documents & Legal Structure Audit
Prospecting Legal Firms
Social Media Optimization
User/Customer Acquisition Strategy Development & Testing
Mergers & Acquisitions
Prospecting Acquirer Targets
Establishing & Validating Valuations
Researching Potential Acquisitions
Process Design Review
Inter-Departmental Efficiency Assessment
Org Culture, D&I
Training & Development
PR & Communications
PR Strategy Consulting
Messaging & Tone Advancement
Product Design & Development
Purchasing, Logistics, Supply Chain
Sourcing & Distribution Analysis
Process Mapping & Checking
Document Validity Verification
Data and Fact Checking
Reporting, Financial Planning & Analysis
Financial Performance Analysis
Research & Development
Competition Due Diligence
Industry Size Assessment
Partnership & Channel Mapping
Sales & Business Development
New Business Opportunity Assessment
Software Design & Development
MVP Design & User Testing
Technology Roadmap Planning
Talent Competency Mapping
Training & Development Curriculum Design
Talent Satisfaction Assessments
Academic Program Details
|School||Massachusetts Maritime Academy|
|Course||Virtual International Business Live Case|
|Graduate / Undergraduate||Undergraduate|
|Student Time Commitment||15-30 Hours|
|Class Meeting Day & Time*||6 - 31 July 2020, Meeting Times TBD|
*Note: Company, faculty, and students will finalize meeting and communication schedule after collaboration is finalized
Accounting & Legal
|Requested Company Size|
|Duration||4 weeks (07/06/2020 - 07/31/2020)|
|Company Time Commitment||5+ Hours per week of mentoring, answering key questions, and providing access to helpful resources|